Waiting for Viscom 2026 ─ A Preview of the Technologies and Solutions on Show in Milan
Milano, 27 May 2026 – Visual communication is undergoing a profound transformation, driven by a growing demand for tailor-made solutions, the development of turnkey projects integrating design and production, and the increasingly central role of communication within physical spaces — from retail and events to public venues — now an integral part of brand strategies.
In this evolving landscape, digital printing, technology, display solutions and space management systems are converging into integrated solutions that simplify processes and enhance communication effectiveness.
Scheduled for 28 and 29 October at Allianz MiCo Convention Center, the event will introduce the new Exhibition & Conference format, bringing together exhibition areas, conference sessions and networking opportunities into a more agile, dynamic and business-oriented ecosystem over two days.
The aim is to provide a platform capable of meeting the market’s new needs by simplifying participation, maximizing the value of time for exhibitors and visitors, and fostering direct dialogue on the industry’s ongoing evolution.
The Companies Below Have All Already Confirmed Their Participation In The 2026 Edition
Digital Printing, Personalization And Production
Among the core exhibition areas, large-format digital printing continues to be one of the main drivers of innovation.
Epson will participate with a complete range of solutions for signage, photography, sublimation and personalization.
The spotlight will be on the new SureColor V4000, presented for the first time in Italy at Viscom 2026: a 10-color A1+ UV flatbed printer designed to expand application possibilities within the UV printing segment.
Also in this field, HP will showcase several solutions, including the HP Latex 530W and HP Latex 830W printers, with a focus on the advanced features of HP PrintOS Production Hub, software that integrates order management and remote production control within a single operating environment.
Also on display will be the new HP DesignJet Z6 and Z9⁺ PostScript® Printer Series Plus Edition, developed to combine image quality with simplified workflows for professional large-format printing applications.
Also in the field of digital printing and personalization, AWSERVICE will present solutions dedicated to DTF printing and heat pressing, developed to optimize productivity, application quality and workspace management, while online printing company 4Graph will introduce new technological opportunities for professional printing, with particular attention to the publishing and paper converting sectors, including catalogues, books and magazines.
Quality control and colour management will instead be the focus of Barbieri Electronic’s presence, presenting spectrophotometers dedicated to textile digital printing, signage and décor applications.
On the industrial automation front, the Certech Group will introduce new systems for cleaning and controlling digital printing heads, developed by Elema to improve precision and production continuity within industrial processes.
In the field of object and gadget personalization, Rocca Fun Factory will present Print-a-loon, a multifunction UV solution dedicated to printing on balloons and promotional items, designed to expand customization possibilities across different materials.
Visual Communication, Signage And Displays
Alongside production technologies, solutions for communication within physical spaces are also becoming increasingly important, playing a central role in branding strategies and space enhancement.
Adsystem will present a range of solutions for offline marketing and exhibition design, including LED lightboxes, textile walls, modular stands, digital signage systems and outdoor applications designed to enhance brand visibility in events, retail and exhibition spaces.
KD Visual will showcase innovative visual communication solutions such as printing media, display stands and fixing systems, with strong attention to practicality, modularity, quick print replacement and space enhancement.
In the illuminated signage sector, Domino Sign will unveil Channel3D, a new range of machines dedicated to the production of 3D channel letters for indoor signage, expanding the creative possibilities of contemporary signage.
Digitalization And Process Management
Finally, workflow digitalization will be represented by DPS Soluzioni Informatiche, which will present a cloud-based management platform dedicated to graphic arts and printing companies, developed to integrate quoting, production, management control and warehouse organization within a single operational environment.
The participation of companies from complementary sectors confirms Viscom’s role as a cross-industry platform for the entire visual communication supply chain, capable of bringing together technological innovation, design, creativity and concrete applications.
“Viscom continues to evolve alongside the market, strengthening its role as the hub of visual communication in Italy,” says Cecilia Montalbetti, Exhibition Manager of Viscom. “The participation of companies with different expertise and specializations demonstrates the event’s ability to create tangible connections between technologies, creativity and applications, offering a comprehensive overview of the transformations reshaping the industry.”
Viscom is the only trade show in Europe that encompasses the entire visual communication market. A two-day event in Milan featuring exhibitions, talks, events, competitions and showcases each year, representing the largest gathering for the entire visual community.
Viscom Italia stands for creativity, innovation, business and sustainability, and is also the ideal platform to present technologies and applications that will shape future trends across graphics/advertising, design, architecture, interior decoration, fashion, packaging, brand industry and retail.
Viscom is owned by RX, a global leader in events and trade shows that leverages industry expertise, data and technology to generate business for individuals, communities and organizations.
With a presence in 25 countries, RX organizes approximately 350 events each year serving 41 industry sectors.
RX is fully committed to creating an inclusive working environment for all. RX enables businesses to thrive by leveraging data-driven insights and digital solutions.
RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
For further information, please visit www.rxglobal.com
About Viscom Italia
Viscom Italia is the only fair in Europe that brings together the entire visual communication market.
Dedicated to technologies, applications, products and materials for visual communication and graphic arts, every year Viscom becomes the hub of applied creativity, where sustainable solutions, emerging trends and new inspirations meet.
Here, professionals from printing, decoration and installation, along with manufacturing industries from sectors such as fashion, automotive, and large-scale retail, as well as communication agencies, designers and creatives, discover solutions and inspirations to enhance and innovate brands and projects.
