Shire Leasing PLC to Champion Growth and Sustainability at Printwear & Promotion LIVE! 2026
Birmingham, UK – February 2026 – Shire Leasing PLC has announced its participation in the upcoming Printwear & Promotion LIVE! exhibition, set to take place at the NEC Birmingham from 22–24 February 2026.
Amidst a period of steady economic resilience, the UK promotional merchandise industry has recorded a value of over £1.232bn in 2024, marking a 2.4% year-on-year rise.
The industry's growth is being driven significantly by an increased demand for custom workwear, uniforms, and branded apparel.
This surge is fuelling the expansion of the UK decorated apparel market, where traditional embroidery remains a market leader, while digital print technologies are rapidly gaining traction.
A central theme expected to dominate discussions at the 2026 event is sustainability.
No longer viewed as an optional extra, sustainable practices have become a critical requirement for buyers.
The shift towards ethically produced materials and reduced waste is reshaping the promotional products landscape.
Building on the strong momentum of 2025, Printwear & Promotion LIVE! promises to be a larger, more innovative showcase for the garment decoration and promotional product sectors.
Co-located with Sign & Digital UK, the event offers visitors access to two major industry exhibitions under one roof. The show will spotlight technology, sustainability, creativity, and customisation as the key drivers of industry growth.
Attendees are invited to visit Shire Leasing on stand G24 to explore how flexible finance solutions can help them navigate the current economic landscape.
The team will be available to discuss strategies for leveraging the growth in the decorated apparel market and investing in the sustainable technologies that are defining the future of the industry.
About Shire Leasing PLC
Shire Leasing PLC is a leading provider of asset finance and `leasing solutions for UK SMEs.
Shire Leasing is proud to be a UK Top 50 Asset Finance company, managing an Own Book exceeding £235m.
Trusted by more than 200,000 businesses since 1990, the company helps printwear and promotional companies invest affordably in cutting-edge equipment, keeping you ahead in a fast-paced industry.
Shire Leasing finances a wide range of assets including sewing machines, embroidery machines, presses and printers, laser and digital cutters, DTF printers, and much more. Its flexible payment plans let you spread costs for up to five years, protect cashflow, and scale your business with ease.
Plus, it works with many leading B2B suppliers and exhibitors to offer finance options right at the point of sale. Just ask a member of the team for a quote. If your chosen supplier doesn’t advertise finance, get in touch with Shire Leasing directly to discuss your options.
With a focus on supporting business growth and innovation, Shire Leasing offers a range of flexible funding options designed to help companies acquire the equipment and technology they need to succeed.
Committed to understanding the unique challenges of various industries, Shire Leasing provides tailored financial support that drives development and operational efficiency.
