Sanderson Design Group Signs 10-Year Licensing Agreement For Designers Guild


London, UK – 25 September 2026 – Sanderson Design Group PLC (AIM: SDG), the luxury interior furnishings group, today announced a 10-year licensing agreement with Dunelm for Designers Guild, the luxury interiors brand acquired by Dunelm in April 2025.

Under the Agreement, Sanderson Design Group has been granted the sole licence to design, manufacture and sell Designers Guild wallpapers, fabrics and paint worldwide.

The Agreement grants Sanderson Design Group access to Designers Guild's extensive archive design library, alongside the opportunity to create new designs under the brand, in exchange for a royalty fee paid to Dunelm.

Products developed under the Agreement will be manufactured through the Group's established production network, including its Anstey site in Loughborough and Standfast & Barracks in Lancaster, supported by a trusted network of supplier partners.

Distribution will follow the Group's global network of interior designers, wholesale partners and omnichannel digital channels.

The partnership underscores the strength of Sanderson Design Group's vertically integrated structure and the agility of its manufacturing operations, demonstrating the Group's ability to capitalise on brand consolidation opportunities as the interiors market continues to evolve.

It also reinforces the Group's strategic priorities of expanding its brand portfolio and maximising the value of its UK manufacturing base, with Designers Guild production adding further volume alongside the Group's existing and third-party brands.

Founded in 1970, Designers Guild is a globally recognised luxury interiors brand known for its distinctive use of colour, pattern and contemporary design across fabrics, wallpapers and paint.

Its addition is highly complementary to Sanderson Design Group's existing portfolio of heritage and luxury brands.

The Group will immediately begin replenishing existing best-sellers to meet demand, with an initial stock package available shortly on the trade site.

Lisa Montague, Chief Executive Officer of Sanderson Design Group, commented: "As an internationally recognised brand with exceptional design heritage and a distinctive creative identity, Designers Guild makes an excellent addition to our portfolio of brands and a clear strategic fit with our business. This Agreement also reflects the significant progress we have made in reshaping and strengthening the Group. The structural changes implemented across the business have created a more focused, resilient and international platform with the design expertise, specialist manufacturing and global distribution network to support and develop outstanding interiors brands. As the market continues to evolve and consolidate, we believe this positions the Group strongly to take advantage of opportunities as they arise.

"We look forward to leading the next chapter for the Designers Guild brand and presenting collections that remain true to its design heritage, delighting its established fan base as well as introducing new customers. Through our international network, we will extend its reach with customers around the world and unlock the global potential of the brand."

Faye Atkins, Chief Commercial Officer at Dunelm, commented: "Designers Guild remains one of the UK's most iconic home and lifestyle brands, with a rich heritage of creativity and design innovation. We're pleased to be continuing our support for the brand through this new partnership with Sanderson Design Group and look forward to working together to help ensure its distinctive design archive and brand heritage can continue to be enjoyed by customers for years to come."

About Designers Guild

Founded in 1970 by Tricia Guild, Designers Guild is one of the world's most recognised and influential interior design brands, renowned for its distinctive creative heritage and bold use of colour, pattern and design.

With an archive spanning more than five decades, the brand continues to inspire designers, homeowners and design enthusiasts around the world

About Sanderson Design Group

Sanderson Design Group PLC is a luxury interior furnishings company that designs, manufactures,  and markets wallpapers, fabrics, and paints.

In addition, the Company derives licensing income  from the use of its designs on a wide range of products such as bed and bath collections, rugs,  blinds, and tableware.

Sanderson Design Group’s brands include Zoffany, Sanderson, Morris & Co.,  Harlequin, Clarke & Clarke, and Scion.

The Company has a strong UK manufacturing base comprising Anstey wallpaper factory in Loughborough and Standfast & Barracks, a fabric printing factory, in Lancaster.

Both sites manufacture for the Company and for other wallpaper and fabric brands. Sanderson Design Group employs approximately 500 people, and its products are sold  worldwide.

It has showrooms in London, New York, and Chicago. Sanderson Design Group trades  on the AIM market of the London Stock Exchange under the ticker symbol SDG.

For further  information, please visit: www.sandersondesigngroup.com


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