Roland DG To Feature Its "Make Your Mark" Vision At C!Print Madrid 2027


Madrid, Spain – October 2026  – Roland DG, a global leader in digital printing and visual communication technology, is looking forward to its participation in C!Print Madrid 2027, taking place from 12 to 14 January 2027.

The company will present its evolving ecosystem of printing, automation, and branding solutions under its new positioning, "Make Your Mark," reflecting a shift from machine supplier to value-creation partner for brands and professionals across Europe.

The announcement comes as the digital printing and personalisation sector undergoes rapid transformation, driven by growing demand for flexibility, automation, and high-impact customisation.

Roland DG's strategy responds directly to this shift, combining technological innovation with a renewed focus on brand experience.

Among the solutions set to feature are the EU2-1000MF, a high-performance production system for rigid materials such as cardboard and foamboard, and the RC 300, a dedicated printer for cylindrical objects including bottles and containers.

The DIMENSE DA-640, described by the company as a "creative platform" rather than simply a printer, enables embossed effects up to 2mm deep, opening new possibilities for interior design, retail, and premium decoration.

The AG 640, billed as the world's first latex-based mug printer, is scheduled for official launch in the coming months, alongside the VG4 print-and-cut system and the IO300 flatbed printer, due in September 2026.

Automation also plays a central role in Roland DG's current trajectory, exemplified by the integration of a robotic arm into its LO-300-F2 solution, signalling a move toward fully automated production flows that combine printing, handling, and finishing.

"The future is not limited to printing, but to the integration of complete processes," said Stephen Davies, spokesperson for Roland DG. "This commitment reflects a clear trend in the sector: printing as part of an industrial value chain, not as an isolated process."

The "Make Your Mark" positioning stems from a global study of more than 18,000 customers, revealing that professionals increasingly seek more than precision and reliability from their printing partners. "Our clients aren't just looking for precision, quality, or reliability—which are basic requirements—but they also take real pride in what they create, especially when working with high-end brands," Davies explained. "'Make Your Mark' reflects that sense of ownership and empowerment."

Davies also pointed to direct-to-object printing, DTF for textiles, and industrial customisation as the fastest-growing applications across Europe and the Iberian market, underscoring Roland DG's ambition to bring new markets to printing rather than printing to new markets alone.

About Roland DG Europe

Roland DG Europe has been at the forefront of the print industry, delivering state-of-the-art solutions with a focus on sustainability, creativity, and efficiency.

For almost 40 years, Roland DG has helped transform businesses. Renowned for reliability, versatility and unsurpassed print quality, when true professionals want to stand out for their high-quality products, they give it to Roland.

By constantly innovating, Roland DG Europe empowers businesses to achieve extraordinary results with cutting-edge printing solutions.

In order to provide the best possible service, Roland DG Europe relies on an extensive dealer and partner network for our customers, on all markets..

Our customers choose Roland because they know they can rely on our equipment and our industry-beating aftersales service and support.

Our pioneering digital print solutions range from eco-solvent and UV ink technologies to advanced, custom-designed water-based solutions for interior decor.

With versatility as one of our guiding design principles, many of our print devices feature integrated cutting technology, making possible a wide range of applications from contour-cut stickers and decals to custom heat-transfer clothing.

Led by our customers in the clothing and textile industries, we also provide reliable and flexible dye-sublimation solutions as well as direct-to-garment printing technology that exceeds the market demand for fast and flexible customisation.

With demand for personalised gifts and branded items growing at an alarming rate, our direct-print devices have revolutionised businesses around the world.

From phone cases and keyrings to industrial fixtures and even car tyres - even we are surprised by the ingenuity demonstrated by users of our equipment. It is our customers who ultimately build the businesses and create the magic, and we are honoured to play a small part in their journeys.

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