Roland DG Europe Supports St John Ambulance's Mental Health Campaign for the Construction Industry
Roland DG Europe is proud to announce its support for St John Ambulance, the UK’s leading first aid charity, in its latest campaign to address mental health awareness within the construction industry.
The campaign, titled 'Hi Vis Stress Vest', uses an innovative and impactful approach to make mental health struggles visible on construction sites—a sector where such conversations are often overlooked.
A Visible Solution To An Invisible Issue
For the campaign, Roland DG Europe's TY-300 DTF printer was used to produce the campaign’s distinctive Hi Vis Stress Vests. These unique vests are being worn by well-known celebrities and influencers, including TV builder Tommy Walsh, Daniel Ashville Louisy, and Ben Wade, to promote open conversations about mental health among construction workers.
The back of each vest features bold statements highlighting the often-hidden struggles of mental distress experienced by many in the building trade. By making these invisible challenges visible, the campaign hopes to empower workers to speak openly about their wellbeing and foster an environment of support on-site.
Championing Mental Health Awareness
The collaboration with St John Ambulance underscores Roland DG Europe's commitment to supporting important social initiatives. "We’re proud to have contributed to this critical campaign," said Roland DG Europe. "The Hi Vis Stress Vests align with our values of using innovation and creativity to address pressing challenges, and we hope this campaign will inspire meaningful change in the construction industry."
The Importance of Mental Health Training
The campaign also highlights the importance of education and training in mental health awareness. Taking a mental health first aid training course, offered by St John Ambulance, can equip individuals with the tools to identify subtle signs of distress, start difficult conversations, and create healthier, more supportive working environments.
About Roland DG Europe
Roland DG Europe is a global leader in digital printing solutions, delivering cutting-edge technology for creative and industrial applications.
With a focus on sustainability, innovation and ethical industry practices, Roland DG is committed to making a positive impact on society through meaningful partnerships and initiatives.
For more information about St John Ambulance’s ‘Hi Vis Stress Vest’ campaign or Roland DG Europe's services, please contact [Insert Contact Name, Title], Roland DG Europe at [Insert Contact
