At B2B & B2C Fulfilment Company Shirtful The Future For On-Demand Embroideries Is Coloreel
Image By Courtesy of Shirtful
In collaboration with German distributor ZSK Stickmaschinen, Coloreel visited customer Shirtful at their main production facility in Castrop-Rauxel, Germany.
Shirtful specialises in on-demand embroidery and digital textile printing for both B2B and B2C customers.
On-demand services like Shirtful offer brands and businesses an easier way to bypass the time, investment, and risk associated with their managing inventory.
Businesses can design and sell their own clothing apparel through their own e-commerce shopfront that’s connected to Shirtful’s fully digital API shop system.
When an order is placed, Shirtful embroider the design on the chosen garment and ship on the brand's behalf direct to the customer who has ordered it.
With Coloreel, Shirtful can offer their customers something that very few competitors can—unique embroideries with precise colours and Coloreel special effects such as shading and multi-gradient at any order quantity.
Coloreel's digital solution creates a seamless workflow very suitable for on-demand production.
About Coloreel
Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential.
We use our technology to both preserve the craftsmanship of embroidery and take embroidery to the next level.
The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects.
Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery.
In short, Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary.
In the future, the technology can also be used for sewing, knitting, weaving and more.
Coloreel is also part of the movement to reduce waste and move the textile industry towards more sustainable production.
By coloring the thread directly, there is no wastewater, hence no water pollution.
And, using a single reel of thread and needle also means minimized thread waste and minimized microfiber pollution.
The word "toxic" carries weight. It conjures danger, harm, and things best avoided.
“Yet in the textile industry - Where between 3,000 and 10,000 chemicals move through the supply chain, a reflexive fear of the term is one of our biggest obstacles to progress.”
This article distils the key takeaways and what buyers, designers, and brands should be asking right now.
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Porthmadog, Wales – August 2026 – Vivid Laminating Technologies Ltd has completed the installation of its Razar print finishing system at Snowdonia Design & Print, marking the first Razar installation outside of England.
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Described as the "swiss army knife of print finishing", the Razar system brings a suite of high-precision capabilities to the Porthmadog-based printer
Sheffield, UK – Perfect Colours has been appointed the official UK distributor for Platinum Technologies International, the manufacturer formerly known as Liyu Technologies.
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The agreement covers Platinum Technologies' expanding portfolio of large-format printing equipment across the UK market, marking one of the most significant developments in Perfect Colours' recent history..
Wednesday, August 26, 2026 - Richmond, VA: Drytac, the leading international manufacturer of self-adhesive materials for the large-format print and signage markets, is delighted to announce its plans for PRINTING United Expo 2026.
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Wakayama, Japan – August 2026 – SHIMA SEIKI MFG., LTD., a leading provider of digital textile solutions, will exhibit at Première Vision Paris, held from 1st to 3rd September 2026 at Paris Nord Villepinte in France.
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Emmerich am Rhein, Nordrhein-Westfalen – August 2026 – Brother Industrial EMEA has announced the launch of a new white ink formula for its entire GTX series of textile printers.
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Clay Cross – Derbyshire – August 2026 – Resolute DTF has announced that free waste ink disposal is available to every printer customer as a core component of its service package.
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Danver Ma – August 2026 – Inkcups, a leading innovator in inkjet printing technology, has announced its participation in PRINTING United 2026, where it will showcase the Helix High Throw cylindrical UV printer.
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Coalville – Leicestershire – August 2026 – Innotech, one of the UK's leading independent media suppliers, has announced a new strategic partnership with China Print Supplies UK Ltd.
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Altrincham – Cheshire – August 2926 – Friedmans Ltd, a UK-based textile manufacturer and digital printing specialist, has announced the expansion of its wholesale stretch fabric and digital printing services, offering designers, brands, and businesses an accessible route to fully customised fabric solutions with low minimum order quantities and fast turnaround times.
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Derby – Derbyshire – UK – August 2026 – Vivid Laminating Technologies Ltd is pleased to announce that EBI Creative Print (Easibind International Ltd) has acquired not one, but two Veloblade Nexus cutting systems, reinforcing its position as one of the UK's most comprehensively equipped print facilities.
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Goyang-si, South Korea – August 2026 – BARBIERI electronics, a leading innovator in colour measurement solutions, is set to exhibit at K-Print Korea, where the company will demonstrate its flagship Spectro LFP qb spectrophotometer at Booth L502.
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Tirana, Albania – August 2026 – Kridia ArtPrinting Solutions, an Albanian print and interior décor specialist, has announced its adoption of Roland DG's Dimense textured printing technology, positioning the company as the only provider of locally produced, custom embossed wallpaper in Albania.
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Echbolsheim – France – August 2026 – Caldera has announced that its Direct-to-Film software now supports the Brother DTRX100, one of the most advanced integrated direct-to-film (DTF) production systems available on the market today.
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Rock Hill - SC – August 17, 2026 – SDL Atlas, a global leader in textile testing instruments, has announced the launch of the Vortex Elite, the most advanced instrument in its trusted Vortex series of AATCC Monograph wash testing equipment.
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Birmingham, UK – August 2026 – Epson has announced its participation in The Print Show and The Sign Show 2026, taking place from 29 September to 1 October at the NEC Birmingham.
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Raleigh – NC – Aigust 2026 - North Carolina State University has been chosen to lead a 10-year Department of War initiative aimed at modernizing textile manufacturing in the United States to support the defense industry.
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London, UK – August 2026 – UK-based sign and graphics specialist Signs Express has successfully delivered a striking retail installation for the England World Cup Fanatics Shop Experience on London's iconic Carnaby Street, using a range of printable media and laminates from global adhesive media manufacturer Drytac.
Reken – Germany – August 2026 – FabricVision GmbH, a textile and fabric solutions company, has announced a significant operational milestone, marking nearly one year of intensive infrastructure development with the installation of a sign outside its warehouse facility.
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Mexico City, Mexico – August 2026 – HP Graphic Arts has announced its participation in FESPA Mexico 2026, taking place from 10–12 September at Centro Banamex, Mexico City.
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Bracknel – Berkshire - August 2026 – UFABRIK, a leader in high-performance textile solutions, today highlights one of its latest innovation: the UFabrik Opaque Textile ECO.
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SOUTH NORMANTON, UK – August 2026 – Sun Chemical, a leading producer of printing inks, coatings, and supplies, has announced its participation in the 27th International Advertising Industry and Digital Printing Technologies Exhibition, SIGN İstanbul.
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Soyang Europe has strengthened its hardware team with the appointments of Andy Webb as Commercial Director and Ian Windebank as Wide-Format Print Specialist.
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