Whitespace Group Expands into New Markets with HP Latex R2000 Printer
Image By Courtesy of HP
Reading, UK, June 12, 2024—Whitespace Group, a leading supplier for exhibitions and events, announces a significant business expansion enabled by the acquisition of the HP Latex R2000 printer.
This strategic investment has allowed the group to cut costs, produce in-house work that was previously outsourced, and tap into new markets.
Whitespace Group, consisting of Skyline Whitespace, Whitespace Digital, Whitespace XPO, and WhiteboxGo, serves a wide array of brands, event organizers, and agencies across 45 countries.
The group's unique operating model has established a robust partner network and broadened its market reach.
Strategic Expansion through Advanced Printing Technology
Last year, Whitespace Group decided to upgrade its printing capabilities, primarily focused on exhibition stands.
This led to the opening of a new 550 square foot graphic production room and investment in advanced printing equipment.
After thorough market evaluation, the company chose the HP Latex R2000 printer, which was delivered in May 2023.
Barry Gentry, Production Manager at Whitespace Group, highlights the printer's versatile capabilities and its impact on the business. "The HP Latex R2000 has been an incredibly shrewd investment. It enables us to produce large-format applications, such as custom flooring, in-house—work we previously outsourced."
Sustainable Solutions Driving Growth
The HP Latex R2000's sustainable features have played a crucial role in Whitespace Group's growth. Utilizing water-based HP Latex inks, the printer offers a more environmentally friendly solution compared to UV, solvent, and eco-solvent counterparts.
"Printing directly to recycled substrates and the ability to print faster has reduced our energy usage and manual handling," Gentry explains. "We've successfully reduced our operating costs by one third."
Gentry further notes the alignment of the HP Latex R2000's capabilities with Whitespace Group's Environmental, Social, and Corporate Governance (ESG) strategy. "Sustainability is a priority for many of our customers, and the environmentally friendly features of the HP Latex R2000 allow us to meet these demands, opening up new market segments."
Future Investments and Continuous Growth
With the HP Latex R2000 already proving to be a game-changer, Whitespace Group is open to further investments as the business continues to grow.
"The versatility of this printer enables us to cater to diverse customer needs, and its sustainability credentials align perfectly with our ESG strategy," says Gentry.
Whitespace Group remains committed to driving sustainable production while continuing to innovate and expand its market reach.
The HP Latex R2000 printer has set the stage for future growth and enhanced customer satisfaction.
