Rapidity Scales Premium Print Finishing With Vivid Laminating Technologies

Rapidity, a nearly 40-year-old London print and communications specialist, needed finishing equipment capable of matching the speed and complexity of its growing client roster, which includes Arsenal, Shell, and Aston Martin.

By partnering with Vivid Laminating Technologies and investing in three Veloblades, two Matrix systems, and an Easymount unit, Rapidity strengthened its production capabilities while maintaining the meticulous quality standards that have defined the business since 1986.

The result is a multi-award-winning operation, recognised at the Printweek Awards for an unprecedented run of consecutive years.

Founded in 1986, Rapidity has grown from a traditional London print house into a technology-led communications partner serving some of the UK's most recognisable brands.

What began as a craft-focused operation has evolved, over nearly four decades, into a full-service provider spanning creative design, packaging, digital and litho print, large-format display, direct mail, and integrated campaign support.

Operating from two state-of-the-art factories in London, Rapidity works with organisations as varied as Shell, Marks & Spencer, the NHS, Arsenal Football Club, Aston Martin Lagonda, and Great Ormond Street Hospital Charity.

That breadth of client demand requires equally broad production flexibility, particularly when it comes to the finishing processes that elevate print from functional to exceptional.

As Rapidity's client base expanded to include premium brands across retail, automotive, sport, and healthcare, so did the pressure on its finishing operation.

The business needed to deliver increasingly complex, time-sensitive projects without compromising the accuracy and craftsmanship on which its reputation was built.

Traditional finishing workflows weren't built for the pace or precision that modern agency and brand clients expect.

Rapidity required equipment that could keep up with high-volume laminating and mounting demands, while still delivering the consistent, premium finish that clients like Aston Martin and Arsenal depend on for brand-critical materials.

Without the right technology partner, scaling production risked becoming a trade-off between speed and quality.

Rapidity turned to Vivid Laminating Technologies, a fellow family-founded business with roots stretching back to the 1980s. The shared heritage between the two companies made for a natural partnership, built on mutual respect for craftsmanship and an equal appetite for innovation.

Vivid equipped Rapidity's two London factories with a combination of technology engineered for both volume and precision:

  • Three Veloblades – high-speed laminating systems designed to handle demanding production schedules without sacrificing finish quality.

  • Two Matrix systems – versatile laminating solutions suited to Rapidity's diverse project mix, from large-format display to packaging.

  • One Easymount unit – purpose-built for fast, accurate mounting, supporting Rapidity's display and exhibition work for sectors like retail and agencies.

As Ben Manning and the Vivid team noted, the relationship reflects two businesses that "really enjoy working together" — a partnership built not just on equipment, but on a shared commitment to helping clients produce, sell, and market their work at the highest standard.

The investment in Vivid's technology has helped cement Rapidity's position as a multi-award-winning digital printer, with Printweek Award recognition spanning nine years: 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, and 2025.

With this expanded finishing capability, Rapidity has been able to:

  • Handle complex, time-sensitive projects for high-profile clients with greater accuracy and efficiency

  • Maintain the meticulous quality standards expected by brands such as Arsenal, Shell, and Aston Martin

  • Support a growing range of services, from packaging and large-format display to direct mail and integrated campaigns

  • Continue operating as a carbon-balanced business powered by renewable energy, without compromising on production capacity

The equipment has become a cornerstone of Rapidity's day-to-day operations, enabling the business to say yes to more ambitious briefs while protecting the craftsmanship-first approach that has defined it since 1986.

About Vivid Laminating Technologies

Vivid Laminating Technologies Ltd is a premier designer and manufacturer of state-of-the-art laminating systems and digital die-cutting systems. .

Europe's leading Designers & Manufacturers of Laminating Machines and Supplier of the Year 2016: British Association for Print and Communication (BAPC).

For many years, we've been leading the world of lamination with the most innovative designs in the marketplace by listening to our customer's requirements.

Since 1986, our mission has been to empower creativity through innovative solutions of the highest quality. We help our customers produce outstanding bespoke projects at a fraction of outsourcing costs. Our commitment to superior quality, reliability, and service ensures that our customers achieve their goals with confidence.

Development, nurture and advancement are at the heart of what we do. We continuously create new ideas and solutions that exceed expectations with our intellectual property, making life easier for our customers and partners.

By actively listening and collaborating, we design solutions that drive efficiency, enhance creativity, and improve businesses.

As specialists of award-winning systems, we have developed a range of laminating solutions for every market and application;



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