Milan, Italy – June 2026 – Viscom Italia has announced that supply chain transparency and sustainable innovation will take centre stage at Viscom 2026, scheduled for 28–29 October at Allianz MiCo Milano.

The event will bring together industry professionals to explore how optimised logistics, traceable materials, and increasingly efficient processes are reshaping the visual communications sector.

As sustainability becomes a defining priority across industries, Viscom 2026 will address the growing demand for end-to-end green practices — examining how businesses can make their projects truly sustainable from conception to delivery.

Lambrate – June 2026 – Viscom Italia has officially announced a transformative new format for its upcoming trade exhibition, revealing the strategic overhaul during the 12th edition of Elementaria at the Ventura Garden in Lambrate.

The highly anticipated Viscom event, scheduled for the 28th and 29th of October at the prestigious Allianz MiCo, will feature a condensed two-day programme designed to optimise resources, foster high-quality industry engagements, and champion sustainable exhibition practices.

Milan, 27 May 2026 – Visual communication is undergoing a profound transformation, driven by a growing demand for tailor-made solutions, the development of turnkey projects integrating design and production, and the increasingly central role of communication within physical spaces — from retail and events to public venues — now an integral part of brand strategies.

 In this evolving landscape, digital printing, technology, display solutions and space management systems are converging into integrated solutions that simplify processes and enhance communication effectiveness.

As the print and visual communication industry evolves, the demand for immersive, tactile experiences has become an urgent priority for brands looking to differentiate themselves.

Viscom Italia 2026 addresses this industry-wide shift by spotlighting sensory printing technologies.

These forward-thinking solutions include three-dimensional paints, advanced material effects, and high-definition

April 2026  : The journey towards Viscom 2026 continues, the international exhibition dedicated to technologies, applications and materials for the visual communication and graphic arts, which keeps expanding with new project developments.

 The renewed edition, scheduled for October 28–29 at Allianz MiCo in Milan, reinforce its role as a key platform for the industry and evolves into an integrated hub, where exhibition and conference content merge into a single dynamic, accessible and comprehensive experience designed to generate value, connections, and opportunity.

Milano April 2026  – Viscom Italia has announced a comprehensive redesign of its exhibition boundaries, launching a powerful new growth space for the visual communication sector.

Scheduled for the 28th and 29th of October 2026 at the Allianz MiCo in Milan, the completely renewed format addresses the urgent need for industry evolution.

By transitioning to a streamlined two-day formula, the event promises to deliver the pinnacle of innovation in a smart, highly effective format designed to meet rapidly changing market demands.

As the industry faces critical shifts, the traditional exhibition model requires urgent recalibration.