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Digital Textile Printing News

HP Pushes The Boundaries Of Digital Creativity

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LOS ANGELES, 2018 — At Adobe® MAX, HP Inc. announced a bold new push to deliver the next generation of technology solutions for the world’s creative professionals. HP is combining the power of its Z by HP portfolio of high-performance computing systems with its industry-leading print capabilities to curate the ultimate experiences for creators. 

 “Today’s creatives need specialized tools and solutions to help them stay in the creative zone, increase their productivity, and create whenever and wherever inspiration strikes,” said Xavier Garcia, vice president and general manager, Z by HP, HP Inc. “We are listening to the needs of creative pros and investing in innovation that makes it easier for them to unleash their creativity. With the most powerful hardware, feature-rich software and services, as well as innovative programs for creators, HP is reinventing the way the world creates.”

Z by HP Changing the Way the World Creates

The new Z by HP portfolio including ZBook mobiles, Z desktops like the mighty HP Z2 Mini or the powerful HP Z8, and the award-winning HP DreamColor displays deliver the powerful productivity, versatility and security today’s creative professionals need to do their best work. The HP ZBook Studio, HP ZBook Studio x360, HP ZBook 15 and HP ZBook 17 have been enhanced with greater processing power, innovative security features and bright displays. The performance increase, with six-core Intel® Core™ i9 processors, will enable creatives to tackle heavier workloads, such as video editing and 3D rendering. The expanded memory option up to 32 GB of memory (expandable up to 128 GB depending on model1) allows users to work faster with large amounts of data. New security feature RAID 1 gives users mirrored SSD storage, providing peace of mind by always providing back up for valuable data. Also, both the HP ZBook Studio and Studio x360, gain a boost in graphics performance to seamlessly render and edit with the NVIDIA® Quadro® P2000 graphics card.  

Uniquely Creative with HP SmartStream Designer for Designers

To unleash creative potential and make the limitless possibilities of print and packaging possible, HP is announcing global availability for HP SmartStream Designer for Designers (D4D), a new plug-in for Adobe Illustrator® CC. HP SmartStream D4D is a suite of “light” design solutions to empower designers to customize and personalize any design through the use of variable text, color, and images, enabling them to take more creative control of the process.

In addition, the HP SmartStream Mosaic feature within the D4D software allows designers to create seed files which can be infinitely manipulated through the use of algorithms to create endlessly unique outcomes in real-time. HP SmartStream D4D is now available as a free download plug-in app, for both Mac and PC platforms, on Adobe Exchange.

“HP Digital print has the ability to make packaging and print more agile and limitless, but until now there has been a gap between concept and creation,” said Nancy Janes, global head of brand innovation, HP Inc.