GelatoConnect Transforms Apparel Production, Enabling Decorators to Double Revenue and Eradicate Waste
London - 6 March 2026 – Apparel decorators are rapidly scaling their businesses and achieving unprecedented profitability using GelatoConnect Apparel.
By replacing fragmented legacy tools with a single, intelligent operating system, the platform seamlessly links procurement, workflow, logistics, and ecommerce.
This urgent shift in production economics allows businesses to double their revenue whilst cutting operational costs by 40 percent and drastically reducing industry waste.
For too long, the apparel production sector has been forced to choose between operational chaos and stunted growth.
GelatoConnect directly addresses this critical issue by providing a forward-thinking infrastructure that protects cash flow through automated, just-in-time procurement.
The system intelligently routes orders based on machine availability across hardware brands, whilst its AI-driven logistics compare real-time rates across more than 80 carriers.
This ensures an agile supply chain, delivering significant shipping cost reductions and exceptional on-time dispatch rates.
Early adopters of the platform are already reporting transformative commercial and operational results.
TidyMerch achieved 100 percent year-over-year revenue growth by automating its procurement and drastically reducing shipping overheads.
Charlie Saunders, CEO of TidyMerch, said, "Before GelatoConnect, I had 10x overstock of some SKUs and constant stock-outs of others. Now, I have full visibility - materials move only when needed. We've reduced deadstock and doubled output without adding cost."
Furthermore, North American producer WeMust scaled from zero print-on-demand experience to fulfilling 20,000 orders in their first 30 days, serving as a powerful testament to the platform's immediate efficiency.
The platform also accelerates market entry through its AI-powered Store Link, enabling direct connections to major storefronts and B2B platforms. Imperial Custom Apparel utilised this feature to reduce product listing times from two hours to just five minutes, allowing them to reclaim hundreds of hours lost to manual data entry.
Rebecca Razulis, COO of Gelato, said, "The creator economy demands variety. Customers want choice, and this industry has the creativity to supply it. But you can't access that demand if your software doesn't protect your margins. A connected operating system makes variety profitable."
Beyond immediate financial gains, GelatoConnect is championing ethical practices by driving sustainable, hyper-local production models that eliminate the industry's largest cost centre: deadstock.
Jaime Borrero, CTO of LUM Studios, said, "Our vision is hyper-automated production in every major market we serve — with Atlanta today and Madrid and Paris on the horizon.
This is what GelatoConnect enables: mega cities producing what mega cities consume. Urban real estate is expensive. You need intelligent systems to control inventory and speed. GelatoConnect gives us that."
About Gelato
Gelato is a global software company dedicated to transforming the print-on-demand and apparel decoration industries.
By providing intelligent, connected operating systems, Gelato empowers creators and producers to scale their businesses profitably whilst championing sustainability and waste reduction across the global supply chain.
