From Helsinki's printing mill to Paris's Le Marais, discover how Marimekko is scaling a design-led brand with purpose, craft, and bold innovation.

But what makes Marimekko's story compelling is not just its aesthetic legacy?

Powderless DTF is an important area of innovation. It deserves research, investment, and thoughtful development.

“But at its current stage, it often feels like the industry is attempting to commercialize the concept ahead of the underlying chemistry and system readiness”.

“We are moving towards a future where waste is unacceptable—both economically and environmentally. Allowing lighting mismatches to create colour rejections is an unforced error.

The solution requires investment, but it is an investment that pays for itself by preventing a single rejected print run”.

- Lou Prestia

The challenges facing fashion today—overconsumption, pollution, a broken recycling system, and the myth of true circularity—are not isolated technical problems.

“To build a truly sustainable future for fashion, we must do more than innovate; we must remember. We must look back to the botanical origins of our clothing to understand how to move forward..”

Carry Somers - Nature of Fashion

The Coming Year will Test the Resilience and Adaptability of Every Player in the Textile Sector.

“From apparel to interior décor, the challenges are interconnected, creating compound effects that can stifle growth or unlock unprecedented opportunities. This article will explore the pivotal trends of technology integration, supply chain resilience, regulatory compliance, production efficiency, and dynamic market shifts.”

To mitigate the environmental impact of polyester and cotton, both innovation and systemic change are essential.

“The ultimate goal is a circular economy where materials are designed to last and then be effectively recycled at their end of life. The predicted growth of polyester and cotton consumption underscores the urgency of this mission. We cannot continue to rely on inefficient, linear systems.”

David Williamson - Modern Meadow

The era of 'set it and forget it' supply chains is over.

The challenges are immense, but they are not insurmountable. The path forward requires a fundamental shift in mindset—from reactive crisis management to proactive, strategic resilience-building.

For every designer, supplier, and retailer in the textile marketplace, the message is clear: the most valuable investment you can make is in the stability of your supply chain.

Discover how natural fibres, living materials, and craft innovation are creating healthier homes whilst eliminating toxic chemicals from interior design.

At the recent Future Fabrics Expo panel discussion, moderated by Carole Annet from Country and Town House, leading voices in sustainable design revealed how innovative materials and renewed craftsmanship are transforming home furnishings.

Textile brands in all segments of the market require textiles to be manufactured with conformance to a colour tolerance. This is a tolerance for each colour in the finished product - matching the colour to the specified shade for the design or colourway, typically as QTX spectral data. - Lou Prestia

WHY IT MATTERS: Our presence at New Designers reflects AVA’s long-standing commitment to supporting students and championing the next generation of surface pattern designers. 

As providers of professional software for design, colour and print – and trusted partners to leading brands in textiles, wallcoverings, flooring and décor – we know how important it is to nurture new talent and help students graduate with real-world-ready skills. 

Is fashion's digital revolution a threat to creativity or its greatest opportunity?

This is the central question facing an industry grappling with immense pressure to be faster, more efficient, and, crucially, more sustainable. The old ways of working – endless physical samples, lengthy lead times, and significant material waste – are no longer viable. The future, it seems, is not just knocking at the door; it has broken it down.

“The Future of Design is Not a Battle of Human Versus Machine. It is a Dialogue. ”

By embracing AI as a partner, celebrating the unique qualities of human creativity, and demanding the protections we deserve, we can ensure that the next era of design is not one of obsolescence, but one of unprecedented innovation and profound authenticity. The machine can generate an image, but only a human can create meaning.

The technologies and innovations showcased in recent product launches via Texintel represent more than incremental improvements—they constitute a fundamental reimagining of how textile manufacturing can and should operate.

“Everything that isn’t made by nature has been designed. That means design holds immense power—not only in shaping the crises we face but also in solving them.”

These are the words of Cat Drew, Chief Design Officer at the Design Council, and they couldn’t ring truer in 2025.