TrusTrace Launches ‘Must-Read’ Playbook for the Fashion Industry : ‘Unlocking DPP : The Why, What, and How of Digital Product Passports’
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Stockholm, May 2024 – TrusTrace, a global SaaS leader in supply chain traceability and compliance for fashion and retail, proudly announces the release of its third playbook, “Unlocking DPP: The Why, What, and How of Digital Product Passports.”
This comprehensive guide was unveiled at the Global Fashion Summit in Copenhagen and is set to be an indispensable resource for fashion professionals navigating the complexities of the forthcoming Digital Product Passport (DPP) regulations to be enforced in the European Union between 2026-2030.
Featuring insights from industry thought leaders including Marimekko, Kappahl, GS1, Textile Exchange, and GANNI, the playbook provides a holistic, step-by-step guide to understanding and implementing the DPP. It dispels common myths, outlines essential data protocols, and offers practical advice for setting up digital systems to ensure compliance.
Nicolaj Reffstrup, Co-Founder of GANNI, emphasizes the importance of early preparation: “Digital Product Passports and corresponding legislation are coming for the industry – that’s something we should all be pleased about. We see it as an opportunity to heighten the level of information and transparency we offer consumers about products, but also as an opportunity to manage product data more efficiently, with the product afterlife in mind. It’s easy to see the hurdles and uncertainties, but we should all be excited about the data shift that will happen in the coming years. The quicker you prepare for compliance, the smoother the transition will be for you and your customer group. This guide is a great resource to get started on that journey and navigate the current uncertainties of legislation.”
Key Insights from the Playbook Include:
Understanding DPP: A clear outline of what the DPP is, its significance, operational mechanics, and the anticipated enforcement timeline.
Scope and Preparation: Detailed guidance on who and what falls under the DPP regulations and how brands can prepare.
Data Protocol Overview: A comprehensive look at the data protocol required for textile-specific product DPP data collection.
First-Hand Lessons: Valuable insights from an end-to-end live DPP pilot for fashion products.
Expert Guidance: Pragmatic advice for senior-level actions to begin DPP preparation.
Business Opportunities: Exploration of potential business opportunities beyond mere compliance.
Shameek Ghosh, CEO and Co-Founder of TrusTrace, underscores the transformative potential of DPP: “As the industry shifts from minimal regulation to a significant surge in both the volume and intricacy of global laws, it's clear that the potential for it to become overwhelming is palpable. The DPP is no exception, as its extensive data demands on a per-product basis will necessitate gathering and validating data that has historically been hard to access. Nevertheless, true visionaries can look beyond the immediate disruptions and challenges and recognize the potential this data holds. The possession of detailed supply chain data empowers brands to adopt a proactive stance, enabling them to maintain control rather than being caught off guard by the inevitable disruptions. DPPs serve as a critical element in constructing the data, insights, and infrastructure necessary to drive a truly circular economy, as well as unlocking novel business opportunities, but how to effectively create and implement them is not clear today. This is what we are aiming to clarify in this book.”
Authored by respected journalist Brooke Roberts-Islam, the guide meticulously breaks down the complex EU legislation, explaining why the DPP is essential for achieving the EU’s net-zero greenhouse gas emissions target by 2050. The guide highlights significant data gaps and demonstrates how the DPP will address these through effective data collection and sharing.
Sections of the Playbook:
The Why: Explains the necessity of the DPP in meeting EU sustainability goals.
The What: Details the three core components of the DPP: product data, unique identifiers, and the required interoperable IT system.
The When: Provides an essential overview of the DPP timeline and requirements for textile products.
The How: Outlines the steps for successful data collection and DPP implementation, drawing from the Trace4Value project—a live DPP pilot led by TrusTrace.
For more information about TrusTrace or to download the playbook, visit TrusTrace's Website.
About TrusTrace
TrusTrace is a market-leading SaaS platform for supply chain traceability and compliance in fashion and retail. Trusted by top global brands, TrusTrace leverages advanced technology to provide unparalleled transparency, empowering businesses to operate sustainably and ethically.
