Tencel Spotlights Sustainability As Thousands Pledge With The #MakeItFeelRight Movement To Combat Carbon Emissions From The Fashion Industry
Image Courtesy of Tencel
Over 40 brands, influencers and NGOs have partnered with TENCEL™ brand’s #MakeItFeelRight movement to generate more than 7,500 consumer pledges to date
Each pledge will contribute to global reforestation efforts to help save the planet
15 December 2021, Lenzing – According to the UN, the fashion industry is responsible for 8-10% of global carbon emissions.
Fast fashion has only exacerbated the problem as consumers are increasingly purchasing clothes with reduced shelf lives.
The world is striving to achieve net zero carbon, but the reality is that fashion brands simply aren’t doing enough.
In response to growing climate concerns, TENCEL™ brand revitalized the #MakeItFeelRight campaign to continue to raise awareness and inspire action to make a change.
By pledging to #MakeItFeelRight consumers can do their part to drive the industry toward a more sustainable future and contribute to the reforestation effort.
New Faces, New Places And More Ways To Get Involved
The TENCEL™ brand’s game changing #MakeItFeelRight campaign has hit new milestones and celebrates exciting partnerships with more influencers, brands and NGOs around the world.
With the help of sustainable influencers like Xenia Adonts, Lily Cole, Chen Ai Ling and brand partners including Boyish, Reformation and Lavender Hill, the movement has planted thousands of trees to combat carbon emissions from the fashion industry.
The TENCEL™ brand has also begun an exciting partnership with renowned artist, Bodil Jane to create unique artwork for the campaign.
These empowering pieces were used on the campaign’s website and are a tribute to those who have pledged to #MakeItFeelRight.
Gram, Jam And Show Off Your Fashion
The TENCEL™ brand has created fun ways to get involved with an exclusive Instagram filter and regular gift card giveaways from the movement’s brand partners.
The movement has already given away thousands of dollars to lucky people who have pledged.
“We could not be happier to endorse such an exciting, timely and effective movement. As an environmentally friendly brand, Boyish has been working with TENCEL™ for several years and values the brand’s similar principles and stalwart approach to sustainability. The industry has a long way to go in combatting waste and fast fashion, but with movements like #MakeItFeelRight, people are finally empowered to take action and choose brands that are caring for the planet,” said Jordan Nordarse, Founder and CEO of Boyish
Carbon emissions are a global problem and as such must have global solutions.
As a partner of the #MakeItFeelRight campaign we strongly believe that TENCEL™’s sustainability initiatives, which are enabled by brands and driven by consumers, are a great way to make a positive impact through reforestation.
We encourage more brands to get involved and do their part,” said Diana Chaplin, of One Tree Planted.
Plant Your Roots
The movement has already planted more than 7,500 trees so far, however, it’s not too late to still pledge.
Together with One Tree Planted, TENCEL™ is providing a pledge certificate to everyone who commits to the cause and will plant a tree in their name. “We have a collective duty to be more responsible with our sustainable fashion choices. Our habits and the way we treat textiles directly impacts the planet. The TENCEL™ brand has already achieved a significant milestone with thousands of trees planted and I would like to acknowledge just how much this campaign has achieved in a short amount of time. Pledge, pledge pledge! It’s an amazing way to contribute to a more sustainable planet and create something impactful that will last for generations,” said Harold Weghorst, Global Vice President Marketing & Branding at Lenzing AG
About The Lenzing Group
The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood.
As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.
The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing.
Due to their consistent high quality, their biodegradability and compostability Lenzing fibers are also highly suitable for hygiene products and agricultural applications.
The business model of the Lenzing Group goes far beyond that of a traditional fiber producer.
Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers.
The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.
In order to reduce the speed of global warming and to accomplish the targets of the Paris Climate Agreement and the “Green Deal” of the EU Commission, Lenzing has a clear vision: namely to make a zero[1]carbon future come true.
