PUSHING THE BOUNDARIES OF LUXURY WALLCOVERINGS, EMILIANA PARATI INVEST IN EPSON TECHNOLOGY
“360° is a creative digital wallcoverings project by Emiliana Parati who stated, “This is a new path, undertaken with passion, driven by the will and enthusiasm to offer a broader, more flexible and versatile concept of decorative solutions. Thanks to our partnership with Epson, we were able to create these new and innovative products.” Debora Benvenut - Emiliana Parati
The wallcoverings market is expanding at an accelerated pace with a special focus on luxurious prints, materials and textural surface effects.
Established over 45 years ago, an Italian company Emiliana Parati, based in the province of Cremona, operate from a manufacturing site totalling an area of 40,000 square metres. With on-site production and a talented design team they continue to push the boundaries of design and printed wallcoverings to new heights.
There products exude luxury, and their production facility produces exclusive printed products, created with the addition of embossed techniques and the use of pearlescent and metallic colours, gold and silver, to deliver a luxury aesthetic.
In addition to rotogravure wallpapers, Emiliana Parati also specialises in digital printing and have invested in the latest Epson SureColor R5000 print technology to ensure that they can address the interior design industries requirement for customised wallcoverings, murals and bespoke, specialised wallpaper panels. With a rich portfolio of print bases on offer, clients can choose from a selection of substrates such as linen, viscose, and cotton to create tactile, textile wallcoverings.
Wallcoverings add a luxurious element to any interior and over the years the design team at Emiliana Parati have developed their own specialised pre-coatings which enable them able to produce unique digitally crafted products.
With a highly skilled team of in-house artisans their reputation within the luxury marketplace is renown.
The company have continually invested in new technology throughout their reign as a luxury wallcoverings design and manufacturing house. Working with luxury brands and designers to create exclusive products that complement their design ethos.
Claudio Adorni – Director at Emilana Parati explained:
“The Emiliana Parati business was born in the early 1970’s, and during the last 40 years it has developed products for all world markets with a total turnover of 18 million euros. Through our collaboration with Epson, we were able to develop new product types in digital printing, satisfying our customers more and more and applying new print applications we hadn’t been able to create before such as wide format installations and residential applications.
Debora Benvenut, Designer continued “Emiliana Parati was the first company in this industry to create real wallpaper collections for the major fashion brands. In fact, we manufacture paper products for renowned designers, such as Roberto Cavalli, Blumarine, Valentin Yudashkin and Gianfranco Ferre. Collections are created in our design studio manually using many textural elements to create rich luxurious surface effects. Sometimes we even add Swarovski crystals and gems for example”.
Alberto Paroli, Head of Department added:
“The production process starts in the coating department where we create our print bases. The coating is generally a paper or non-woven fabric, after which it is cured (gelation) in our oven where it becomes solid. Coated bases are then rewound into 1450m reels, then we deliver to the printing department where multiple variants of each design are manufactured. Afterwards the printed designs are moved to the embossing department, where product practically come to life as it passes through the oven with a specific temperature. Finally, and in one seamless process the paper is cut, trimmed, and rewound into 10m rolls. Packaging is also automated, and goods are transferred to the warehouse for onward distribution.”
Debora Benvenut, Designer, added “The procedure for producing digitally printed panel designs is different to standard production. When it comes to digital panels, we carried out internal studies and research to create a new product for the market. Beyond this we also aimed to meet the requests of our valued customers and brands who desired luxury wallcovering panels printed onto gold foils, silver foils and viscose textile fibres. Thanks to our partnership with Epson, we were able to create these new and innovative products.”
360° is a creative digital wallcoverings project by Emiliana Parati who stated, “This is a new path, undertaken with passion, driven by the will and enthusiasm to offer a broader, more flexible and versatile concept of decorative solutions”.
The addition of the 360° range offers customers a comprehensive online portfolio of luxury materials and bespoke digital printing combined. With which designers and brands can create unique and exclusive interiors. It builds on their established business to expand into the evolving contract and hospitality markets where materials and products must meet regulatory specifications such as fire retardancy, durability and aqueous properties. Flexibility is at the ranges core - clients can choose from standard sizing for custom printed wallcoverings or customise product dimensions to client specification.
With an impressive range of tactile surface effects and print bases including cotton, viscose, glass fibre, and vinyl - designs can then be printed to create stunning, high-quality surface that mimic marble, metal and organic surfaces.
Emiliana Parati’s team concluded by explaining “the intent of this project is also to make each digital panel adaptable to 360°, without limits to the imagination, providing total support for tailor-made creation. All the types of papers we produce are totally transpiring, non-toxic, washable and fire resistant according to the regulations of the sector. All inks used are water-based.”
“Art on the walls that add - Vitality and dynamism to recreate both ancient and contemporary atmospheres, giving life to these wall decoration proposals. Creative solutions designed to meet the design and decoration needs of large hospitality spaces and to give character and depth to the dressing of concept stores, cinemas…”. Emiliana Parati
Colour Is Too Important to Leave to Chance
Print will always be the part of the garment people see first.
But the sum of all parts — the fabric, the trims, the fasteners, the finish — is what determines whether a design actually delivers on its promise. Brands that continue to treat colour as a single creative decision, rather than a coordinated technical discipline spanning their entire supply chain, will keep paying for it in re-dips, delays, and disappointed design teams.
A Century of Textiles, and an Ever-changing World
Few companies can trace their roots back more than a century and still count themselves among their industry's innovators. Texia, headquartered in Monistrol de Montserrat, Spain, is one of them.
But the story of Texia is not simply one of longevity.
It is a story of continual reinvention. As the textile industry has grown more global and competitive, Texia has repeatedly reshaped its business, investing in technology, developing its own brands, and placing sustainability at the centre of its mission. In doing so, it offers a compelling example of how a heritage manufacturer can lead rather than follow through a period of profound industry change. Image Credit: Texia
What are we craving Ultimately?
The instinct to slow down while simultaneously optimising every measurable aspect of life isn't a passing curiosity. It's a structural response to a world that feels increasingly unstable, and it's reshaping what people expect from their homes, hotels, workplaces and healthcare environments alike.
For the design and manufacturing sectors, this means rethinking both product and process.
The Structual Shift is Real and its Already Here
Volumes are moving east, where digital production is accelerating rapidly. Consumer behaviour has shifted.
Demand is now driven by personalisation, shorter buying cycles, and an expectation of near-instant responsiveness. Regulatory pressure is intensifying, with supply chain transparency now a legal and commercial fact in many markets. And margins? They are under sustained, structural pressure.
This is not a temporary disruption. It is a fundamental reordering of how textile manufacturing must operate.
The Challenge: Standing Firm as the Industry Shifts
The wallpaper landscape has changed dramatically. Digital printing has lowered the barrier to entry, spawning countless direct-to-consumer brands and pushing much of the market towards faster, cheaper production.
At the same time, manufacturing in the UK has grown steadily harder - rising minimum wage, national insurance, energy and substrate costs all bear down on margins. Surface Print have embraced all of these challenges - and stand resolutely prepared for the future.
From Helsinki's printing mill to Paris's Le Marais, discover how Marimekko is scaling a design-led brand with purpose, craft, and bold innovation.
But what makes Marimekko's story compelling is not just its aesthetic legacy?
The word "toxic" carries weight. It conjures danger, harm, and things best avoided.
“Yet in the textile industry - Where between 3,000 and 10,000 chemicals move through the supply chain, a reflexive fear of the term is one of our biggest obstacles to progress.”
This article distils the key takeaways and what buyers, designers, and brands should be asking right now.
What Is the Digital Product Passport?
At its core, a Digital Product Passport is a digital record attached to a physical product - For a printed textile product, this means the DPP would capture data on the substrate, inks and dyes used, the printing process and technology, chemical compliance, environmental impact (including water and energy use), supply chain traceability, and end-of-life instructions.
The Market Gap that Changed Everything
Future Fashion was founded in 2019, timed deliberately to coincide with a pivotal moment in global textile technology: the commercial launch of the EFI Reggiani BOLT Single-Pass digital printing system.
The founders recognised that single-pass architecture had fundamentally changed what was industrially possible - and that Pakistan's domestic market had yet to catch up.
Print is no longer defined by the inefficiencies that once characterised it…as advances in production processes and technology have significantly improved its environmental performance.
Taran Rai, Corporate Sustainability Manager at Epson explains why?
The story of what happens when young designers access digital technology is still being written.
What once was a theoretical sustainability goal seems to have shifted into an active regulatory reality.
Is the Textile Market Finally Recovering?
After a difficult few years, there are genuine reasons for optimism. Duncan was candid about the challenges: "The market for textiles has been very difficult over the last three years. I'm not going to hide the truth there. But the tide is turning.“
A profound shift is currently reshaping the sector
Changing consumer expectations demand greater design diversity, faster turnaround times, and sustainable manufacturing practices.
To thrive, interior brands must adapt their supply chains, bringing production closer to the end consumer and moving away from bulk manufacturing.
Digital textile printing offers a definitive solution to these operational bottlenecks.
Digital transformation doesn't announce itself.
It accumulates - one innovation at a time - until an entire industry looks back and realises the ground has shifted beneath its feet. That's precisely where textiles stands today.
The conversations happening now about AI, automation, sustainability, and digital product passports are not theoretical. They are shaping decisions being made on factory floors and in boardrooms right now.
“By leveraging advanced digital textile printing, Marylene Madou has successfully merged traditional craftsmanship with cutting-edge technology. Her approach offers a blueprint for how independent designers can scale their brands globally while maintaining a minimal environmental footprint.”
The textile industry is undergoing a vital transformation. As the insights from Techtextil and Texprocess reveal, the path forward relies on a combination of sustainable hardware, intelligent chemistry, and seamless digital workflows.
From Zimmer's industrial-scale energy reductions and Stratasys's on-demand 3D embellishments, to Kornit's single-step technical printing and the unified digital ecosystems of NedGraphics and Optitex, the tools for change are here. To stay competitive, brands and manufacturers must adopt these innovations, moving away from fragmented, wasteful processes towards a truly connected, circular economy.
Friedmans stands as a testament to the power of combining traditional textile knowledge with forward-thinking innovation.
“Operating from their UK headquarters, Friedmans now serves a diverse array of sectors, including swimwear, dance, entertainment, sportswear, interior decor, prosthetics, and even pet apparel. With a strategic supply chain that reliably serves clients worldwide”
The apparel decoration industry is decisively moving away from isolated, analogue production tools toward connected digital manufacturing environments.
"Kornit’s unwavering commitment to transformative technology continues to disrupt the status quo. For business leaders and innovators ready to capture the future of apparel manufacturing, the path forward is clear”
The Urgent Need for Sustainability at Scale
The transformation at Coats provides a vital blueprint for the wider textile and apparel sector. True sustainability cannot be achieved in silos. As Dearing emphasised:
“Cross-industry collaboration is the engine of meaningful change. Brands, machinery suppliers, chemical providers, and fibre producers must act as an interconnected ecosystem”
Today’s customers demand superior product quality, real-time data visibility, and lightning-fast turnaround times.
For large-scale garment decorators, managing these expectations while balancing seasonal demand fluctuations - such as the massive surges seen during Black Friday - presents a monumental challenge.
"Relying on transactional vendor relationships and outdated legacy equipment is no longer sufficient to secure long-term stability and growth.”
Printing method is never a secondary detail. It shapes the entire life cycle of a product, from concept to customer. In today’s fashion industry, where margins are tighter and speed matters more than ever, technical knowledge has become a competitive advantage.
“The future of textile design belongs to professionals who can combine creativity with execution, aesthetics with practicality, and vision with production reality”.
Las Vegas, NV – September 2026 – Barbieri Electronics, a leading innovator in colour measurement and management solutions, today announced its participation in PRINTING United Expo 2026, where the company will unveil its latest advancements in colour technology for digital and textile printing.
Attendees can visit Barbieri Electronics at booth C-841 to experience live product demonstrations and engage directly with company leadership.
Las Vegas, NV – September 2026 – Caldera, a leading provider of print workflow software solutions, has announced its participation in PRINTING United Expo 2026, taking place 23–25 September 2026 at the Las Vegas Convention Center.
Visitors can find Caldera at Booth C1469, where the company will showcase its latest innovations in print workflow automation, colour management, and apparel decoration.
Aarhus, DK & Milwaukee, WI — September 2, 2026 — FASTSEWN will showcase the next generation of its flatbed automated textile finishing at PRINTING United 2026 with the U.S. debut demonstration of its innovative full 3.3M width StitchNCut™ flatbed sewing and laser cutting solution.
This solution is designed specifically for high-volume production of Silicone Edge Graphics (SEG), pillowcase graphics, and other grand-format and industrial textile applications.
The centerpiece of the launch will be live remote demonstrations from FASTSEWN’s headquarters, where attendees will see the company’s full-size StitchNCut 3.3-meter automated flatbed sewing and laser cutting system producing finished SEG graphics and pillow graphics under real market-based production conditions.
Ottawa, Ontario – September 2026 – Corel today announced the CorelDRAW® Graphics Suite September 2026 Update, delivering dramatically expanded AI capabilities, including Text-to-vector AI, giving customers total creative control as they work faster, explore a multitude of creative options, and generate high-quality vector artwork that's ready for any project.
CorelDRAW's new AI tools have been designed to accelerate workflows while keeping the user's inspiration at the centre of the creative process.
LOS ALAMITOS, Calif. – September, 2026 – Epson will showcase its latest digital printing solutions at PRINTING United Expo 2026, the annual event bringing together the print industry to explore the latest innovations in commercial, apparel, packaging, wide-format and specialty printing.
Taking place Sept. 23-25 at the Las Vegas Convention Center in Las Vegas, Nevada, Epson will introduce new solutions for textile applications and showcase its extensive portfolio of commercial, industrial and business inkjet solutions.
Brixen, 22 September 2026 – Durst Group, a leading manufacturer of advanced digital printing and production technologies, has reached a significant milestone with its P5 500 TEX iSUB.
50 systems have been sold worldwide since its market introduction at FESPA Global Print Expo 2025.
Blackpool, UK – September 2026– Standfast & Barracks has been named Global Business of the Year at the 2026 British Insurance Business Awards (BIBAs), recognising the company's sustained growth and impact across international markets, including its expanding presence in the United States.
The award was presented on Friday evening at a ceremony in Blackpool, where members of the Standfast team gathered to celebrate the achievement together.
Garden Grove, Calif. – 21 September 2026 – Media One ("M1"), a leading full-service integrator and value-added distributor of wide-format printing solutions, today announced it has acquired the U.S. business and assets of Premex Solutions, a leading supplier of high-quality, print-ready fabrics for the digital textile printing industry.
The acquisition strengthens Media One's home décor and apparel offering with expanded fabrics, pigment printing technology and technical expertise, reinforcing the company's commitment to delivering forward-thinking, end-to-end solutions across the industry
Las Vegas – Nevada – September 2026 – Greentex Global, a global provider of fabrics, blanks, sportswear, apparel and home textiles, has announced its participation in PRINTING United Expo 2026, taking place in Las Vegas from 23 to 25 September.
The company will welcome attendees to Booth C323, where it will present its latest range of sustainable textile solutions for the printing and apparel industries.
Signal Iduna- Park Dortmund– Germany – FabricVision GmbH has confirmed the successful deployment of its STARFLAG and BLOCKFLAG textile solutions in a large-format giant flag application at the German Supercup, one of German football's most closely watched fixtures.
The combination was used by a FabricVision customer to produce a pitch-covering display, demonstrating the fabrics' capability to meet the exacting demands of major sporting events.
Melville, NY – September 2026 – Canon U.S.A., Inc., a leader in digital imaging solutions, has announced it will return as title sponsor of PRINTING United Expo 2026, showcasing its latest innovations in production and large-format print.
Attendees can visit Booth #N5801 at the Las Vegas Convention Center from 23-25 September to experience Canon's diverse range of equipment and solutions.
Thetford – Norfolk - September 21, 2026 - Norfolk-based graphics, signage and print business MultiSigns Ltd said its recent investment in a new Vivid VeloBlade Nexus digital cutting system from Soyang Europe has allowed the company to bring more production in-house and significantly reduce turnaround times for customers
London – UK – September 2026 – ARTS THREAD has announced the call for applications for the Designers in Residence Pforzheim 2027 programme, a fully funded three-month residency hosted at EMMA Creative Center Pforzheim.
The residency will run from 1 April to 30 June 2027, offering emerging designers a rare opportunity to develop their practice within a dedicated creative environment.
Applications close on 2 November 2026 at 23:59 CET.
Oberthausen – Germany – September 2026 – KARL MAYER has announced the launch of a new, highly productive model of its HKS 3-M EL, engineered to meet the escalating demands of the sporting goods market.
The extra-wide tricot machine combines a working width of 330", expandable by a further 10", with production speeds of up to 2,800 min⁻¹, setting a new performance benchmark for manufacturers of modern sporting goods.
Crewe – Cheshire - UK – 18 September 2026 – Hybrid Services Ltd, the official Mimaki distributor for the UK and Ireland, today highlighted how Mimaki's advanced white ink technology is setting a new standard for Direct-to-Film (DTF) printing, addressing a critical challenge facing garment decorators across the industry.
Tonbridge – UK – September 2026 Compass Business Finance will return to The Print Show this year, inviting visitors to explore their game plans for growth and the strategic decisions that can help drive long-term success in an increasingly fast-moving market.
Located on Stand P580, Compass will deliver an immersive experience designed to explore the challenges, opportunities and key business decisions facing print companies today.
Rather than offering generic advice, the stand will encourage visitors to think differently about their ambitions, investment priorities, and the practical steps required to move their businesses forward with confidence
Anglesey – September 2026 – Nova Chrome UK has today announced the launch of the Filmjet Mini, a new series of all-in-one direct-to-film (DTF) printers designed to eliminate the complexity of running separate printing, powder application, and curing units.
Built by PolyPrint, a garment printer manufacturer since 2006, the Filmjet Mini brings together everything a business needs to start DTF production within a single, compact machine.
China Print Supplies has expanded its textile offering with nine Gongzheng Apsaras printers, covering dye sublimation, direct-to-fabric pigment printing and hybrid working.
The full range is available now, and adds textile to a Gongzheng line-up the company already sells across UV and eco-solvent.
You can learn more about these printers by talking to China Print Supplies at The Print Show later this month (stands S220 and S420).
Dorking – UK – September 2026 – FESPA has announced a new instalment of its FESPA Insights webinar series, focusing on one of the garment decoration industry's fastest-growing opportunities: personalised apparel.
The session, titled "Scaling Your Personalised Apparel Business", will take place on 29 September 2026 at 14:00 BST.
Burscough, UK, September 14, 2026: Quality Print Services (QPS) has announced it will showcase six printers from across the ColorJet and Roland DG ranges, alongside Nazdar's alternative digital inks, on its stand (150) at The Sign Show 2026.
Taking place in hall 1 of the NEC in Birmingham from 29 September to 1 October, The Sign Show, co-located with The Print Show, gives visitors access to both events with a single registration.
September 2026 - Epson today announces the SureColor SC-F300, a new A3 dye-sublimation printer designed to help small businesses and growing personalisation providers produce professional-quality output with a compact, user-friendly workflow.
The SC-F300 is positioned to help users broaden their product offering – supporting expansion from A4 into
Mortsel – Belgium – September 2026– Agfa has today announced the launch of the Jeti Tauro H3300 HS, a new hybrid UV LED inkjet press that extends its award-winning Tauro family.
Built on technology and insights gathered across the entire Tauro range, the new press is designed to meet the productivity demands of today's print service providers while offering a clear path for future growth.
Summa announces the expansion of its F Series Vantage platform into large-format production environments with the introduction of the F1832, F3220 and F3232.
Designed for high-volume signage, packaging, textile, and industrial applications, the new models extend the philosophy behind the F Series Vantage: delivering productivity gains across the entire workflow.
Alongside the new large-format models, Summa also introduces the F1625CF, a dedicated configuration optimised for dry carbon fibre cutting
United Kingdom – September 2026 – Inkloft, a new specialist digital printing business founded by Gary Weyman and Andy Hancock, has announced its entry into the direct-to-film (DTF) market.
The company has been appointed as a distributor of DuPont™ Artistri® DTF products, including P1600 inks and Artistri Jettable Adhesive JA1100, both now available to purchase online through inkloft.co.uk.
Tokyo, Japan – September 2026 – Seiko Epson Corporation today announced the launch of CONTOURJET, a new brand for its Direct-to-Shape Printing System, combining Epson's proprietary inkjet and robotics technologies to meet the growing global demand for decorating complex three-dimensional objects.
Under the CONTOURJET brand, Epson will deliver a total solution encompassing enhanced system performance, inks, related software, implementation support, and maintenance services.
The offering is designed to help customers improve efficiency in decoration processes, reduce environmental impact, and unlock a wider range of creative designs.
LAS VEGAS, NV. September 15, 2026 – Fiery, LLC, the print industry’s leading innovator of digital front ends (DFEs) and workflow software, today announced it is showcasing an end-to-end portfolio of solutions that power all corners of the digital print room at PRINTING United 2026 in Las Vegas, Nevada.
Fiery’s award-winning products power printing’s broadest range of applications, including commercial print, large format, industrial inkjet, direct-to-film, direct-to-garment, and more.
Franklin, TN – September 2026: Vanguard Digital Printing Systems, a Durst Group Company, returns to the PRINTING United Expo with a lineup that reflects the fast moving, boundary pushing, revolutionary company it has become.
In booth C1514, visitors will experience Vanguard’s proven technology, continued innovation and an all-new solution that will change the way print formed service providers think about production.
Birmingham, UK – September 2026 – Perfect Colours has announced its participation in The Print Show 2026, taking place at the NEC Birmingham from 29th September to 1st October.
The company will be offering bespoke, hands-on demonstrations of the Canon UK Colorado M5W, giving visitors the opportunity to witness the technology firsthand and explore how it can transform their production capabilities.
Leicester – UK = September 2026– Vivid Laminating Technologies Ltd, a leading innovator in finishing technology, has announced that its award-winning Veloblade Nexus has been selected by 5 Studio UK, a specialist in large-format print and exhibition stand production, to support the creation of high-quality exhibition stands.
The Veloblade Nexus was chosen for its precision etching and engraving capabilities, which allow 5 Studio UK to deliver premium wood-finished displays for clients across the UK, Europe, and beyond.
Telford, UK – September 2026 – China Print Supplies UK Ltd will unveil the Gongzheng ThunderJet AQ1602S at The Sign Show, offering visitors a hands-on demonstration of its latest entry-level eco-solvent printer at stand S220 + S240.
The ThunderJet AQ1602S is a professional 1.6m eco-solvent printer engineered for high-quality signage, graphics, and display production