VISCOM ITALIA 2023 ─ Where Creativity, Technology And Passion Relaunched The Visual Communication Market
Image By Courtesy of RX Italia
Oct 10, 2023 : In a scenario of great transformation where consumption methods, information and communication techniques are constantly evolving, visual language remains the most powerful means to communicate with customers.
A clear message that characterized the 34th edition of Viscom Italia, Europe's leading visual communication fair that closed on 6 October at Fiera Milano Rho pad. 8/12.
Viscom Italia, confirms its ability to change in the sign of continuity edition after edition, always finding new life in events and initiatives that enhance companies and offer business ideas for its audience.
A dynamism that is the image of a constantly changing market aimed at a renewal oriented towards product customization.
A product contamination that is an added value because it offers the opportunity to discover - starting from the products and applications on display - new solutions for the sectors: Large Format Digital Printing - Signage - Signage - Screen printing - Embroidery - Engraving - Milling - Laser - Packaging - Labelling - Digital Signage - Visual Merchandising – Live communication.
"We proposed a fair where you can deal with what technology makes possible today and learn ideas for your business with those who have carried out successful projects. A model that has brought to Viscom Italia a vast audience of professionals and managers looking for new applications, unexplored communication languages to enhance the future challenges of the market". Cecilia Montalbetti, Exhibition Manager of Viscom Italia, declares.
There were many innovations and experiences proposed to the 14,432 professionals - from 51 countries - eager to experience live emotions and to meet, in an engaging event, which brings visual communication back as the protagonist and raises new opportunities for the development of the sector.
Viscom Talks
The turnout, with over 400 visitors, reconfirmed the importance of the new Viscom Talks program that saw trend setters, opinion leaders, exceptional managers ready to share their ideas transformed into success stories. An engaging format that touched on various topics of great relevance such as: advertising, photography, design, artificial intelligence, interior decoration, fashion, packaging, sustainability.
Viscom Talent Hub
The Talent Hub, the space dedicated to the new generations organized with the collaboration of the ITS Academy Angelo Rizzoli foundation, was a meeting point for training in which topics presented by industry experts and influencers were discussed.
Massimo Nava, Marco Lombardo and Michela Di Stefano discussed AI Arts for Agency and Marketing and The Freelance legacy.
The TAGA association presented the meeting dedicated to the future changes and developments of digital printing with Alessandro Mambretti.
The ITSAR team, on the other hand, involved young recruits on the importance of Gamification: training as a game with Denise Vacirca.
Style And Design Were The Real Protagonists Of Elementaria, Now In Its 9th Edition.
The exhibition entitled T.R.I.P (Resident and Proxemic Totemic Identities) featured 12 hi-design prototypes presented by 11 companies, conceived to present a new business model dedicated to the production and proposal of display solutions for the brand industry.
With this aim, architecture and design professionals have worked on the creation of creative concepts alongside companies specialized in the production and transformation of raw materials.
The prototypes were designed by the architecture and design studios: Alex Bocchi, Doppiosegno, Massimo Farinatti, Gianluigi Landoni, Giorgio Gurioli, Marco Maggioni, Meregalli Merlo, Maurizio Milani, Giovanni Pierantoni and Cristian Visentin.
Finally, prizes were awarded to the winners of the 13th edition of DIVA, Display Italia Viscom Award, the international competition organized in collaboration with Display Italia and the patronage of Comieco, which saw 35 display solutions presented by 25 companies for the point of sale in the race awarded by the President of the jury Cristiana Sormani, Trade Marketing Manager, Pharmacy Channel, Bayer Consumer Healthcare together with: Sara Appiani, Buyer POS Cardboard, L'Oréal Italia - Maria Antonietta Iacovaccio, Retail Director, CEF, la Farmacia Italiana - Giuliana Castelli, Marketing Manager, H.I.C. Aldo Coppola Group - Federica Brumen, Head of Research & Development COMIECO - Valentina Carmone, Trade Marketing Manager, Salomon - Patrizio Guastaferro, Category Manager Coordinator, Mediaworld, Luciano Villani, Coop Italia and Valentina Lamperti, Luxury Lab Cosmetics.
To stay updated on the next news and the 2024 dates of the event visit the website: www.viscomitalia.it and follow our social channels Facebook, LinkedIn and Instagram.
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