Kornit Fashion Week Tel Aviv 2021 Was An International Showcase For Sustainable Fashion
Image Courtesy of Kornit Digital
Kornit Fashion Week Tel Aviv ended on Thursday April 1st after showcasing online collections from 30 designers, including Alon Livne, Victor Bellaish, Shahar Avnet, Dorin Frankfurt, Lara Rosnovsky and Sasson Kedem.
When bold creativity and designer talent converges with Kornit Digital’s disruptive and innovative fashion printing technology, designers globally are enabled to create sustainable collections without any production barriers.
Kornit Fashion Week Tel Aviv highlighted collections from over 30 fashion designers including Alon Livne, Victor Bellaish, Shahar Avnet, Dorin Frankfurt, Lara Rosnovsky and Sasson Kedem, to name a few, who showed pieces from their collections which use Kornit Digital’s innovative technology both in their prototypes and in their production practices.
“A decade ago, I started Tel Aviv Fashion Week in order to promote our local talent internationally. For the past five years, we’ve been a driving force behind inclusivity in fashion, and now we are tackling the industry’s most pressing issue of our time and joining forces with [digital printing leader] Kornit in order to make production more sustainable,” Reif said.
A selection of eight up-and-coming designers were part of the Upcoming Designers Greenhouse showcase by Mifal Ha’Pais, the Israeli lottery.
The Greenhouse grant, now in its sixth year, sees each designer receive a grant of 120,000 shekel ($36,000) to design and produce a runway collection.
This year’s recipients were Nofar Duchovny (Tutu.B), Shadi Magleton (SFM), Dennis and Artium Ryabko (Havie mnfct), Anat Friedman, Amit Luzon and Eyal Eliyahu (Adish), Yifat Finkelstein, Ariel Toledano (Maison Ariel Toledano) and Or Eidelman (E218 Studio).
About Kornit Fashion Week Tel Aviv 2021
Kornit Fashion Week Tel Aviv 2021, presented the works of 30 of Israel’s preeminent fashion designers, with a focus on creating more eco-friendly, responsible production practices for a cleaner fashion industry while giving consumers the diversity and quality they demand.
Kornit partnered with long-time fashion industry veteran Motty Reif, who says, “Fashion is a platform that reaches people in many places that are very intimate. It is a platform that conveys a message, one that is very important to a lot of people.”
This is the role fashion plays in our lives, and this resonates with Kornit because of their self-expression message.
Technology is one of the best tools we have to solve challenges and change things for the better.
Kornit is situated exactly at that intersection of fashion and technology, with a very clear goal of creating a significant change for the better.
Part of Kornit’s mission involves finding new business models that allow more people to do that.
It’s about joining forces with Fashion Week and designers to create the awareness, the proof of concept.
Kornit have a bigger role to play other than just being the best at it; it’s really helping others to do it and accelerating that change.
