Kornit Digital To Star At C!Print Lyon ─ As They Highlight The Atlas Max Poly And Their New Pay Per Print Long Term Rental Offer
Image By Courtesy of KORNIT DIGITAL
In 2025, the Israeli manufacturer Kornit Digital will present itself for the first time in its own name at C!Print from February 4th to 6th 2025 at the Eurexpo in Lyon.
A major event, which attests to the ever-increasing attractiveness of the show.
Jeremy Levy, regional sales manager at Kornit Digital, explains in detail the reasons for this choice and the solutions that will be presented on site.
Does France Represent A Strategic Market For Kornit Digital?
France is our third European market in terms of turnover and number of machines installed. In the niche that concerns us, the high-end and large volumes, we believe we have an interesting position.
In 2021, we released the Atlas Max, and today, it is really the spearhead of our portfolio.
Our development is still underway in France.
What Made You Decide To Exhibit Live At C!Print In 2025?
Kornit was launched in 2005 with a different structure than the one we know today.
The equipment offered was not at all the same. Given the current complexity of our solutions, it is absolutely necessary to be in direct contact with our customers to ensure success in the installation and the project.
Where before, having a distributor allowed us to develop and make ourselves known, today that is no longer enough.
Our price range has gone up, we are no longer at all on the same types of machines and the same clientele, in fact.
This is a phenomenon that we began to feel three or four years ago and the decision was made to set up teams and direct support by country.
You should know that we parted on good terms with our French distributor.
There were negotiations to make it win-win for both sides and today we remain in regular contact.
We also give them the possibility of being a sales agent. With this system, we take over the entire technical relationship, installation, training, monitoring, and they can act on the commercial part.
What Solutions Will You Present At The Show?
We will be exhibiting the Atlas Max Poly.
In our DTG range, it is the machine that can do the most.
It is capable of printing cotton and poly-cotton, which is what our customers do 95% of the time in merchandising, fashion, or promotional, and it is also capable of doing 100% polyester already dyed, which is very complicated in digital.
It has a specific component in its ink that allows you to do both variants. We had developed this technical component for the sports market.
A Titan drying oven will also be presented. It has the specificity of automating the heating power according to the type of product produced.
With a small print, the power will be reduced. If we work on a large print, the power will be different. It has an internal ceramic structure that retains energy and heat, without loss.
Compared to a conventional drying oven, it will consume 40% less energy for an equivalent result.
What Do You Expect From This First Participation In Cprint?
We were unable to attend last year because we were in the negotiation phase with our distributor.
Some customers were wondering about this absence, so it is important for us to be there in 2025, to show that we care about the French market.
Historically, C!Print has always been a trade fair where we have made many sales.
We will present premium solutions, but the message we are conveying is that all suppliers or textile printers can equip themselves with our machines, because we are arriving with a new commercial formula: long-term rental.
Customers will pay per print, for a price that includes equipment, consumables and the entire technical service.
We want to democratize access to our cutting-edge technology
