In this guest blog post written by Phil McMullin of Epson UK explores the benefits and opportunities of the SureColor R5000 “Everybody is looking for something different. Something exclusive. Something that is added value. Customisation and personalisation with digitally printed wallpaper, that makes short print runs and print on demand economic and viable, can deliver this. The result is the creation of the perfect environment for market growth in both decorative wallpaper and functional advertising. I discussed the opportunities and growth markets more here”

In this video series, Debbie McKeegan, British textile designer and CEO of Texintel, meets with industry experts to explore the Epson SureColor SC-R5000 printer series to discover how this technology meets the industries demand for environmentally friendly printed production using water-based resin inks.

The series features two design creatives, Katja founder of Elli-Popp a design practice that specialises in customised wallpaper design for the residential and hospitality markets who commented “Digital opens up my creative options giving me infinite scale”. And Charlotte, founder of Charlotte Jade an online lifestyle brand offering beautiful furnishing products including wallcoverings “Digital printing is essential to me because it allows me to capture every detail” Charlotte explained. Each discuss their businesses and how they utilise digital technologies within their design practice.

““The ability to use HP latex white ink print onto coloured or clear media give you an opportunity to try different applications and effects with the media. In the décor sector we have seen a move to more natural surfaces in textiles and wallpapers which are not always white. If you do not have the option of white ink, colours may not turn out as expected, or they may seem desaturated.

White ink gives the option to emphasise parts of a design. Printing with white ink onto acrylics or glass for kitchen splash backs or room dividers with 3- or 5-layer printing by example.”

“When we saw the quality coming off the HP Latex 800W, and once we had evaluated the positive impact the machinery would deliver for our factory’s environmental workflow, we knew that it was the right technology for us. We were also impressed by HP’s recycling programs. Being able to recycle our HP Ink cartridges with HP Planet Partners, ensures that our waste products don’t become new products and don’t end up in oceans or landfills.”

“I’m planning on pushing the art side of my business internationally over the next two years and carry on creating work that makes me happy.” - KIRATH GHUNDOO