Top Value Fabrics Of California Re-Brands As TVF—For Fabric Expertise Delivered
Image Courtesy of TVF
Top Value Fabrics’ name and logo have become easily recognizable to many.
While you won't be seeing the name Top Value Fabrics anymore, they are excited to show you what's next for TVF, along with why they've decided to rebrand with a new name and identity.
Getting Started
Over a year ago, they underwent an extensive discovery process and learned how they were perceived both internally and externally with an employee survey, focus groups, an audit of their existing brand materials, 1-on-1 interviews with clients, and an analysis of leading competitors.
The results were illuminating and drove the decisions for every aspect of our new brand.
What's in a Name?
Thanks to this research, they decided that rebranding would help promote their business in a better light.
Since their founding in 1974, they have always worked to provide value with high-quality fabrics and service to make sure their customers were fully satisfied with their experience.
Still, the word value is often used to describe discount products.
The reality is that their products run a broad spectrum from high end to more economical, and they wanted our brand update to reflect everything we have to offer and also ensure that an excellent customer experience was felt throughout the entire journey.
Their team also wanted to make sure that we didn't steer too far from their heritage, which is a significant part of their culture.
Together with their employee-owners and a local branding agency, they decided to shorten their name to TVF and moved forward with bringing their vision to life.
A New Vision
The interwoven threads of their logo's new mark represent their products and services woven together to create success for their customers.
They also love the fact that it also represents their culture, as It's also a great reminder of how they cherish the tight-knit community at TVF with their employee ownership culture.
Fabric. Expertise. Delivered.
The integrated tagline communicates what TVF provides their customers.
Fabric. Expertise. Delivered. Fabric is the TVF product, and expertise is their key differentiator.
The word 'delivered' has a dual meaning, which they highlight with an accented colour.
It's their assurance that TVF will deliver the goods on time but will also deliver on great products, expertise, and customer satisfaction.
What now?
Now, they continue with our mission on delivering satisfaction to their customers, driving their employee-owned culture forward, and sourcing the very best in fabric and materials.
