Prima Printing Of Australia Use Kornit Digital And Custom Gateway Technology To Enhance Its On-Demand Production And End-To-End Process Efficiency
06 July 2021: Kornit Digital has announced that Melbourne, Australia based Prima Printing has purchased Kornit Atlas for sustainable, industrial-scale digital direct-to-garment (DTG) production on demand.
Additionally, the business will realize end-to-end process efficiency, visibility and control benefits by implementing the Custom Gateway workflow software solution.
Servicing Australia, New Zealand, Singapore, South Korea and Japan, Prima is part of District Photo and Harrier companies, manufacturing 450+ different products encompassing dye sublimation, wall art, home décor, photobooks, cards, calendars and photographs.
The business fulfills global brands’ production needs via their white label service offering, with an aggressive strategy of adopting innovative technologies, automating key operations, and leveraging data to optimise labour, inventory, systems, tasks, and departments, from order to shipment.
This strategy enables Prima to grow its market share by offering global brands unsurpassed value, quality, and consistency all within a three-day SLA – a natural fit for Kornit Digital’s best-in-class, single-step DTG capabilities.
Prima intends to use this technology to imprint t-shirts, hoodies, sweatshirts, children’s and infants’ apparel, workwear, aprons, bags and other pieces.
“Whether it’s customer service, product quality, or process transparency, we are hyper-focused on what helps our clients win,” said Amnon Judah, General Manager at Prima Printing. “Many of our clients have approached us looking for a DTG partner with the scale and IT capabilities to support their expansion, and Kornit has demonstrated both the production capability and the practical expertise to be the strategic partner we need to accelerate our success, and for our clients to grow.”
“As brands, producers, and fulfillers across all regions continue to discover, Kornit Digital provides not merely efficient, eco-friendly production on demand, but an end-to-end platform, from point of sale to shipment of finished goods, for making their businesses more cost-effective, more accountable, more resilient, more versatile” said Ilan Elad, KDAP President.
About Kornit Digital
Kornit Digital (NASDAQ:KRNT) develops, manufactures and markets industrial digital printing technologies for the garment, apparel and textile industries. Kornit delivers complete solutions, including digital printing systems, inks, consumables, software and after-sales support.
Leading the digital direct-to-garment printing market with its exclusive eco-friendly NeoPigment printing process, Kornit caters directly to the changing needs of the textile printing value chain.
Kornit’s technology enables innovative business models based on web-to-print, on-demand and mass customization concepts. With its immense experience in the direct-to-garment market, Kornit also offers a revolutionary approach to the roll-to-roll textile printing industry:
Digitally printing with a single ink set onto multiple types of fabric with no additional finishing processes. Founded in 2003, Kornit Digital is a global company, headquartered in Israel with offices in the USA, Europe and Asia Pacific, and serves customers in more than 100 countries worldwide.
