Beginning This Week In Milano ─ Viscom Italia Opens Up The World Of European Visual Communication
Image By Courtesy of Prodotti Alfa
Responding to market challenges in today’s fast-paced world in order to do business nowadays is achievable thanks to Viscom Italia.
In its 34th edition, the Milan fair has once again earned the top spot as the must-attend European visual communication gathering, packed with leading brands making it undoubtedly the most international, innovative and creative calendar event.
It won’t be long before the annual appointment for visual communication professionals kicks off at Rho Fiera Milano from Oct. 4 to 6, Halls 8/12, anticipating all the latest styles and industry trends.
A dynamically evolving international event, capable of guaranteeing exclusive opportunities, attracting ever more exhibitors and visitors and offering a truly unique product segmentation in the Italian exhibition scene.
The event is ready to offer its stakeholders a tool that is ever more akin to their needs, suited to their businesses and keeping up with market changes.
Viscom Italia Success
The sheer number of exhibiting companies this year (+20% vs 2022) is a clear reflection of Viscom Italia’s success.
In fact, a number of important players have decided to re-join us investing heavily in the event, increasing their space or making room for areas expressly dedicated to new business.
Also, the participation of new exhibitors (+10% vs. 2022) choosing the fair to be their exclusive stage to make themselves known to visitors from all over Europe is yet another clear signal.
The Viscom Italia Experience
Viscom Italia is an immersive experience that is lived through a rich and evocative preview of technologies, solutions, materials, and applications in the following areas: Large Format Digital Printing - Signage - Screen Printing - Pad Printing - Textile Promotion - Embroidery - Engraving - Laser - Digital Signage - Packaging - Labelling - Visual Merchandising - Live Communication.
"This year's edition aims to make available the tools for companies to better understand the main technological trends and the impact they may have on future markets. Whilst also giving space and visibility to all those creative realities and professionals who have successfully been innovative and daring, transforming the way their companies used to think thus giving them the edge to anticipate interesting business opportunities" said Cecilia Montalbetti, Exhibition Manager.
Viscom Italia Talks
The new Viscom Talks program has a line-up of more than 20 speakers on stage including trendsetters, opinion leaders, and exceptional managers ready to share their visions that they transformed into success stories.
An engaging format touching on different topics such as: advertising, photography, design, artificial intelligence, interior design, fashion, packaging, sustainability and retail.
Viscom Italia Awards
Enhancing retail sector creativity is the common thread of the 13th edition of DIVA Display Italia Viscom Award. The international competition having once again earned the spot as the benchmark for discovering the best display designs that we will come across in future retail outlets. Design firms, creative agencies and commissioning companies will compete it out in the following competition categories: durable, nondurable display solutions, Digital Signage, Soft Signage, Retail design, Shelf design and Shop Fitting. Chairing the jury is Cristiana Sormani, Trade Marketing Manager, Pharmacy Channel, at Bayer Consumer Healthcare. Along with: Sara Appiani, Buyer POS Cardboard, at L'Oréal Italia - Maria Antonietta Iacovaccio, Retail Director, CEF, at la Farmacia Italiana - Giuliana Castelli, Marketing Manager, at H.I.C. Aldo Coppola Group - Federica Brumen, Research & Development Manager, at COMIECO and Valentina Carmone, Trade Marketing Manager, at Salomon - Patrizio Guastaferro, Category Manager Coordinator, at Mediaworld; Luciano Villani, at Coop Italia and Valentina Lamperti, at Luxury Lab Cosmetics will crown the DIVA 2023 winners.
The Elementaria Exhibition
To give companies and designers an ever-widening window into the visual communication world, the Elementaria exhibition will highlight the excellence of materials expressed through several hi-design prototypes conceived to show off all the new business models orientated to display furniture production for the brand industry.
The following designers: Alex Bocchi, Doppiosegno, Massimo Farinatti, Gianluigi Landoni, Giorgio Gurioli, Marco Maggioni, Meregalli Merlo, Maurizio Milani, Giovanni Pierantoni and Cristian Visentin take centre stage.
The tangible commitments to promote responsible communication has again been upheld by RX Italy and Viscom Italia with a number of initiatives combining production ethics, respect for the environment and quality of life for everyone.
For example, the event teams up with an extremely important partner Trenitalia, inviting exhibitors and visitors to book their travel taking advantage of Frecce, saving up to 80 percent off train tickets.
For anyone wanting to stay in an eco-friendly Milan based hotel, a number have been selected that combine elegance, style and attention to the environment.
After last year's success, the "Together Against Hunger" initiative returns again in support of Banco Alimentare of Lombardy. Once more, during the event, it will be possible to buy a sandwich and/or lunch box.
Thus donating 1 euro to the Foundation, which will intern be used to distribute meals to needy individuals and families through local charitable facilities. Free re-usable water bottles will be given out, helping to avoid plastic waste when refilled at water dispensers stationed throughout the fair pavilions.
Never ceasing to keep its audience surprised, Viscom Italia has launched a new Immersive Experience area dedicated to the visual community. The new space will be animated by artificial intelligence and augmented reality created images, making it the perfect backdrop for selfies and videos to post on social channels using the #viscomitalia2023 hashtag.
The Talent Hub is the space for new generations to get involved. ITS Academy Angelo Rizzoli foundation has confirmed its collaboration, setting up training courses and thematic insights dedicated to future visual communication professionals. Second-year students from ITS courses will guide schools to discover all the latest technologies, solutions and the most innovative products on display at the fair.
Visit www.viscomitalia.it to stay up-to-date with the latest news from the event as well as registering for your entrance pass. Follow our Facebook, LinkedIn and Instagram channels to discover all visual communication world previews.
About RX
RX is in the business of building businesses for individuals, communities and organisations.
We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors.
RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.
RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com
