DESIGN MEETS TECHNOLOGY RICHARD QUINN AT LFW
The focus of the fashion show was on Richard Quinn’s designs for the show, which were printed on Epson digital textile printers.
British designer Richard Quinn is hot property, with his dramatic digitally printed textiles having caught the imagination of the fashion world and A-list celebrities with recent accolades including the inaugural Queen Elizabeth II Award for British Design, which was presented to Quinn by Her Majesty The Queen.
As part of Epson’s on-going relationship with the designer, now in its second year, the global technology firm is sponsoring Richard Quinn’s latest London Fashion Week show with the launch of his new range. In addition to having all fabric printed on an Epson SureColor digital textile printer, Epson is also supporting the launch of Richard Quinn’s new 2019 range with stunning ProAV projection mapping designed to dramatically enhance the catwalk experience at the show.
Richard Quinn creates and prints everything for his independent retail customers using an Epson SureColor SC-F9200 inkjet printer. Quinn’s ability to produce unique high-impact striking designs and colourways for all his outfits using an Epson printer has enabled him to offer each retailer highly customised textile designs. “Each can choose an exclusive textile design composition for each piece which is very exciting for them and their customers,” he explains. “No other stockist will carry the same design. That’s the power of digital printing – I have total flexibility to customise designs and produce the exact quantity, without any waste, here in my London studio.”
Heather Kendle, market development manager, Epson Europe, comments: “It’s inspiring to see how Richard is exploring the considerable flexibility of Epson digital textile printing. Our technology is changing the business of fashion, giving designers like Richard more control and a powerful platform to print high quality designs in a variety of sizes quickly and with customised colours and fabrics. Important too is the environmental benefits that digital printing brings compared to traditional textile printing processes. It uses up to 70% less water, 80% less energy and, by enabling designers to print and produce exact quantities on-site or locally, it dramatically cuts waste. The design potential and impact on the fashion industry is very exciting.”