THE RISE...AND RISE OF ENTRY LEVEL DIGITAL TEXTILE PRINTERS
The price of DIY - Digital Textile Printing Machines is tumbling....As a New Generation embrace the benefits of Print on Demand
Driven by Social Media, Sustainability and Pure Design Inspiration, the last ten years have seen an explosion in the numbers of small businesses that have entered the Digital Textile Print Eco-System.
A 2017 survey of the Industry showed that 43% of all Digital Textile Printers employed less than four people and accounted for over 40% of the total value produced by the Sector.
The algorithm that seems to drive this sector is firmly rooted in the relationship between the cost of entry , the millennial requirement for speed, and the need to push the boundaries of design.
No doubt about it, the price of DIY - Digital Textile Machines is tumbling. Take for example, the latest offers from Epson, Mimaki and Roland for example, where the cost of a machine is now less than 20% of what it was ten years ago. The ready availability of finance and the high technical performance of the new technology, brings a successful Textile start-up within the grasp of many would be entrepreneurs.
These new Print Technologies offer the exceptional speed to market that the Millennials expect. Delivery times have been shortened so that in some cases delivery can be effected within 24 hours of the product being conceived. This speed of foot is a hallmark of the Entry Level Printers, and is one of their major USP’s going forward.
Finally, the Entry Level Business Model means that New generations of Designers can enter the Sector in a virtually risk-free environment. This environment encourages the designer to think outside the box, where they can promote viable new design ideas, which were once thought of as pure flights of fancy.
So, as this vibrant new Market moves forward apace. Everyone in the Textile Industry, from Machine Manufacturers, to Fabric Suppliers is studying this progress carefully, and creating new Products and Services to enhance their own offers to the Sector.
Author: Technical Editor - TEXINTEL