Industry Insights & Opinion

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Surface Print: Where Heritage Wallcovering Craft Meets Digital Production and Innovation

The Challenge: Standing Firm as the Industry Shifts

The wallpaper landscape has changed dramatically. Digital printing has lowered the barrier to entry, spawning countless direct-to-consumer brands and pushing much of the market towards faster, cheaper production.

At the same time, manufacturing in the UK has grown steadily harder - rising minimum wage, national insurance, energy and substrate costs all bear down on margins. Surface Print have embraced all of these challenges - and stand resolutely prepared for the future.

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