HIGH SPEED INDUSTRIAL DIGITAL TEXTILE PRINTING - FUTURE FASHION (PVT) OF PAKISTAN - SUSTAINABLE PRODUCTION ON DEMAND

“It often a false assumption of the West that the majority of the printed meterage manufactured in Southern Asia is destined for our shores. That’s not always the case. Pakistan represents a huge home market and one that absorbs many 100’s of millions of metres of printed textiles for its own population, particularly fashion. In fact, this case study reflects just that – on shore production. A major investment in on-demand digital technology for the markets within Asia. That’s not to say that the volumes of South Asian print destined and exported for the West are insignificant, that would be incorrect, but for Future Fashion (Pvt) Ltd currently Asia is the main market for their digitally printed textiles.” - Debbie McKeegan | FESPA Textile Ambassador