There's a persistent myth in parts of the industry that sustainability compliance is something that happens upstream - a supplier issue, a sourcing issue, a problem for someone else's department.

The webinar dismantled that assumption convincingly. Marketing teams sit squarely in the firing line.

Every claim on a hangtag, website, product name or Instagram caption now falls under regulatory scrutiny. A brand name suggesting an "eco collection," a product description claiming "sustainable materials," a carousel post about carbon neutrality - all of it counts as a communication subject to the same rules as formal labelling. This is a cross-functional compliance challenge that touches data teams, supplier relationships, legal counsel and brand communications simultaneously.