“Printing technology is evolving rapidly, and staying ahead requires both innovation and adaptability”

Digital garment decoration offers the print industry an accelerating commercial opportunity. It has become a core business segment driven by increasing demand for personalisation, quick turnaround times, and sustainability. Yet, with growth comes challenges. Rivera sheds light on how Fiery and Epson are partnering to not just address these challenges, but also lead innovation in this space.

DTG and DTFilm each have their strengths, but the best part? You don’t have to choose between them. Epson’s SureColor F1000 and F2200 printers let you seamlessly switch between DTG and DTFilm, so you can take on a wider range of jobs and expand your product offerings without extra equipment or complicated setups.

• Limited Editions & Collaborations: Exclusive product launches and collaborations amplify demand while fostering brand loyalty.

• Event-Specific Apparel: Merchandise for conferences, sports events, and festivals continues to see steady growth.

• Global Markets Expansion: Regions like Asia-Pacific and Latin America represent significant opportunities for growth due to increased online shopping adoption.

• Social Media-Driven Sales: TikTok and Instagram are critical platforms for marketing custom apparel, especially with their ability to showcase unique designs through visual storytelling….

The Power of the Hybrid Model

“The smartest screen printers aren’t abandoning what they know—they’re evolving with a hybrid approach. By blending digital and screen printing, you get the best of both worlds: the efficiency and cost-effectiveness of screen for high-volume runs, and the flexibility and responsiveness of digital for everything else”.

“A hybrid workflow optimizes production capacity, reduces waste, and allows you to say “yes” to more opportunities—whether it’s a 10-piece custom order or a 10,000-piece campaign”. - Brendan Mangan, Business Director DTG EMEA at Kornit Digital

The commercial benefits offered to the fashion industry are many, and as technology gains traction and print process and speed continue to evolve, we can look forward to a new decade of innovation. For moment the story is focussed on garment decoration – and yet for the future the wider benefit of 3D printing will be the manufacture of the textiles themselves – to be continued…