In this conversation, Oriol Martinez, the director of worldwide sales at Fiery, discusses the latest trends in the printing industry, particularly focusing on the launch of Digital Factory Version 12.

The conversation highlights the importance of colour management, automation, and the evolving needs of customers in the DTF market. The speakers emphasise the necessity for improved productivity and quality in printing, as well as the challenges posed by increased competition.

This roundtable explores the evolution and innovation of Direct-to-Film (DTF) printing technology, highlighting the challenges businesses face in adopting this method, the importance of software solutions, and the role of partnerships in ensuring quality and consistency.

The discussion also touches on sustainability, the impact of e-commerce, and future trends in the industry, emphasising the need for automation and ease of use in DTF printing.