Prada Chief Honoured With Outstanding Achievement Award At The Fashion Awards 2018
26 November 2018 : The British Fashion Council is delighted to announce that Miuccia Prada will receive the Outstanding Achievement Award at The Fashion Awards 2018 in partnership with Swarovski.
Miuccia Prada has held the position of Lead Creative Director and Co-Chief Executive Officer of the Italian fashion brand Prada for 40 years. Miuccia Prada took over the family business in 1978 and began work with Patrizio Bertelli, who pioneered the introduction of a new business model in the luxury industry, based on direct control of all processes, applying rigorous quality criteria through all stages of production. A business model that goes hand in hand with Miuccia Prada’s maverick creativity. The family business transformed from a small leather goods house into one of fashion’s ready to wear powerhouses. Initially with an understated industrial black nylon back pack that countered the idea of traditional, conservative luxury and onto a hugely successful ready-to-wear line for women, ‘a uniform for the slightly disenfranchised’
Mrs. Prada will be honoured at this year’s ceremony on Monday 10th December at the Royal Albert Hall in London, for her outstanding contribution to the global fashion industry.
The Outstanding Achievement Award celebrates the overwhelming creative contribution of an individual to the fashion industry, who throughout their illustrious career has constantly shaped and reshaped the fashion world through their innovation and creativity. Previous winners of the Outstanding Achievement Award include: Donatella Versace, Ralph Lauren, Karl Lagerfeld, Dame Anna Wintour OBE, Terry and Tricia Jones and Manolo Blahnik CBE to name only a few.
Stephanie Phair, Chairman British Fashion Council commented: “Mrs. Prada’s intuition for the zeitgeist and her blending of multiple creative disciplines including fashion design, art and architecture since the beginning have made her a pioneering force in our industry. I am truly looking forward to celebrating Mrs. Prada’s outstanding contribution to the industry on the 10th of December.”
Caroline Rush, CEO British Fashion Council commented: “We are thrilled to be honouring Miuccia Prada with the Outstanding Achievement Award for being an incredible design maverick and for spearheading the evolution of the Prada group from a family business to a global brand. We look forward to celebrating with her on the 10th of December alongside industry family and friends.”
Nadja Swarovski, member of the Swarovski Executive Board commented: “Miuccia Prada is unquestionably one of the most influential designers in fashion history. A true visionary, her dedication to fashion as an art form is endlessly inspirational. We are delighted to celebrate her remarkable achievements at this year’s Fashion Awards.”