Davos  - 21 January 2026 – Environmental not-for-profit Canopy has today unveiled a landmark $2 billion financing initiative designed to accelerate the production of Next Generation materials.

This significant capital injection focuses on scaling alternative fibres to replace wood pulp in textiles and paper packaging, with an initial rollout targeting the burgeoning market in India.

The move signals a critical shift towards sustainable supply chains, offering a robust solution to the fashion industry's reliance on ancient and endangered forests