Pure Sportswear—A Dutch Sportswear Brand With A Clear And Sustainable Mission

Image Courtesy of Pure Sportswear

We produce and use more and more plastic.

Unfortunately, that also means more and more plastic in nature. 80% of this ends up in the sea.

This causes enormous animal suffering: animals get entangled or eat it up, with poisoning and starvation as a result.

Given that billions of people worldwide depend on sea life for their food, this is also a problem for humans.

There is enough plastic produced. Time for reuse!

Pure Sportswear’s  sportswear is made from 100% recycled polyester, production is extremely energy-efficient and meets the most stringent environmental requirements.

Sustainable sportswear starts with the material. This is completely made from recycled polyester.

A large number of bottles is suitable for our products because they are of the same composition as the polyester fibers in sportswear.

Called polyethylene terephthalate by the technical guys among us, but known as RPET to most people.

How are these bottles then processed into your favorite shirt?

The bottles are taken from nature. They are then thoroughly cleaned and ground into pieces.

We call this flakes.

These flakes are sorted by color and cleaned again.

They are then heated and melted into granules.

These granules form the basis for all kinds of new products. For clothing, they are spun into threads with which the fabric can then be woven.

The woven fabric is then dyed in the right colors.

Sustainability is also very important here.

All dyes and ink used is certified for safety.

This means, among other things, that no toxic and carcinogenic substances are used in the materials and in the process.

In addition, it is important that there are no hormone-disrupting substances in the ink.

The fabrics are then cut according to the clothing pattern.

These loose pieces of fabric, a front, a back and twice a sleeve, are put together.

The yarn is therefore very important because they hold the shirt together.

Our yarn is not only of the highest quality, but also entirely from recycled material.

The label on the sleeve is the finishing touch.

Pure Sportswear are proud of their sustainable sportswear brand.

More importantly, they think you can be proud of your purchase! They  want everyone to be able to wear the shirt with pride. Even though the label is small, it is a very important detail, so no concessions here either.

The Dutch manufacturer uses only sustainable materials, no toxic components for their labels and produces extremely energy efficient. In addition, waste is reused and the labels have an Oeko-Tex 100 quality mark.

Of course there are machines, but ultimately it is the human hands that make clothing possible. Sustainable sportswear is only really sustainable if the work is also fair.

Pure Sportswear find it unacceptable that people are being abused for their hands and they are strongly opposed to child labor, sweatshops and poor working conditions in the clothing industry.

Instead, the entire production process, from recycling the bottle to dyeing the fabric, takes place in America.

Here people work under very safe and good working conditions and employees receive a good wage for their work.

Pure Sportswear’s mission: is motivation to change

Making the world a bit more beautiful is possible in many ways.

Working on yourself with Pure Sportswear means at the same time making the world a better place