Neonyt: Where Retail, Industry And Politics Come Together To Champion Change

Image Courtesy of Messe Frankfurt Gmbh

Sustainability was the hot topic of Berlin Fashion Week.

 At Neonyt, the global hub for fashion, sustainability and innovation, representatives from the worlds of retail, industry and politics all came together to drive change in the fashion sector. With 170 exhibiting labels from 20 countries, from 2-4 July 2019 at Kraftwerk Berlin the trade show underlined its status as the world’s most important hotspot for progressive, sustainable fashion and technological innovations.

 “Ten years after Neonyt’s predecessor Greenshowroom was initiated, the industry is on the verge of a breakthrough and change is within reach.

Over the years, we have increased the awareness and acceptance of sustainable fashion in Berlin and, with Neonyt, turned it into a topic that is making Berlin Fashion Week stand out worldwide as a pioneering platform for sustainability,” said Olaf Schmidt, Vice President of Textiles & Textile Technologies at Messe Frankfurt.

 And for the summer edition Neonyt was able to bring the most key players of the future-oriented fashion industry on board.

Representatives from retail, industry and politics intensified the exchange and discussed solutions for more sustainability in the fashion world.

“The momentum is there. If retailers and brands now start pulling together, it will be possible to bring sustainable fashion to the mass market,” explained Dr Daniel Terberger, Chairman of the Board at Katag AG. Axel Kressmann, owner of fashion store Modehaus

Kressmann in Hildesheim, was also impressed by Neonyt and the participating labels: “In terms of the fashion statement they are making, sustainable brands have really evolved a lot. We will be integrating more sustainable collections into our range, some of which we have found here.”

 Conventional retailers are opening up to the idea

With its exciting line-up, Neonyt also managed to address conventional retailers and make them enthusiastic about sustainable fashion.

The Gerber department store from Stuttgart contributed with a showcase entitled “Econic Goods of Gerber”, thereby setting a clear signal for transparency and sustainability in retail. And with top talks and panels, numerous noteworthy speakers encouraged a dialogue on the topics of retail, digitalisation, denim and the conservation of resources.