Lenzing Uses TextileGenesis™ To Create Unprecedented Supply Chain Traceability – Incorporating Lenzing E-Branding Fabric Certificates & Blockchain-Enabled Traceability Platform

Image Courtesy of Lenzing

• Complete supply chain traceability will be available for TENCEL™ and LENZING™ ECOVERO™ branded fibers, from fiber to spinning, weaving, knitting, dyeing, up to garment-making processes

• Brand new blockchain-enabled traceability platform, TextileGenesisTM, to be rolled out to Lenzing supply chain partners in South Asia in Q4 2020, followed by China and Turkey in Q1 2021

• Incorporation of Lenzing E-Branding fabric certificates in the TextileGenesisTM platform to be launched in November 2020, where Lenzing supply chain partners and co-branding partners can upload their digitally signed Lenzing E-Branding fabric certificates

5 November 2020, Lenzing – With the COVID-19 pandemic, more changes have been brought to the already transforming fashion and textile industries.

To date, supply chain traceability has become a top priority for apparel and home brands1 . To address both consumer demand and compliance risks increasingly faced by brand partners, Lenzing is introducing a brand-new blockchain-enabled supply chain traceability platform powered by TextileGenesis™.

The platform will go live from 5 November 2020 onwards, accessible by all brands using TENCEL™ and LENZING™ ECOVERO™ branded fibers, and supply chain partners globally across Asia, Europe and the Americas.

Phased onboarding and new digital certificates to ensure traceability and sustainability A follow-up of a 12-month pilot program and field trials with four leading sustainable brands (H&M, ArmedAngels, Mara Hoffman and Chicks) and supply chain players from 10 countries in three regions, the global roll-out of Lenzing’s blockchain-enabled supply chain traceability platform will be conducted in phases.

During the first phase, Lenzing’s supply chain partners based in South Asia (India, Bangladesh, Pakistan and Sri Lanka) will complete the onboarding process within Q4 2020. An estimated 300+ supply chain partners in China and Turkey will also join the program in Q1 2021.

It is estimated that by Q2 2021, most eligible Lenzing supply chain partners will be onboarded into the platform, ensuring full supply chain traceability.

One of the core components of the platform powered by TextileGenesis™ is integration with the Lenzing EBranding fabric certification system, which allows brands and retailers not only to access the full supply chain traceability for TENCELTM and LENZINGTM ECOVEROTM branded fibers but also to view the results of forensic (physical) verification of fabric samples via the digitally signed Lenzing E-Branding fabric certificates