HOW IS DIGITAL TECHNOLOGY EMPOWERING THE CREATIVE: INTERVIEW WITH TEXTILE DESIGNER JAYNE BRANCHFLOWER

Jayne is about to launch her own brand in collaboration with Nerida Hansen, who has built a textile business using digital textile print. Her online platform supplying fashion and furnishing fabrics and sewing patterns worldwide has established a loyal following.

Nerida founded her own brand in 2017, and it was an overnight success in Australia. Nerida continues to work closely with local and international illustrators and surface art designers to support, license and represent, whilst ensuring they are the right fit and look for her brand. Jayne Branchflower’s new collection launches in September 2022.