Fashion Fabric Digital Print has broken the one billion sq metre barrier this year, and is forecast to double over the next three years.

Good design is in the detail, and design is just the first part of the creative process. In this article I thought it best to go over some of the process that we all take for granted: Resolution and Colour. With the use of digital print, and the endless possibilities now available to designers of Fashion and Interior products, almost anything is possible visually.

It would seem that time is now the most valuable commodity in our modern lives, and the most important asset for commerce. Millions of pounds are spent daily in the pursuit of our time. The crusade for engagement.

Digital print technology has unlocked a whole host of new and exciting creative opportunities for designers. It’s now possible to print just one metre of fabric in minutes, direct from the computer to the print machine. Digital print is affordable, fast and efficient, making sampling and product creation, simpler and achievable for all.

In an exciting marketplace we must not under estimate the creative and commercial impact that the evolution of digital print technology will force on the Interiors industry.

Why do we crave that unique item? Something nobody else has, our own look and personalized design statement. Is this the kickback from the Primark generation, no longer happy with mass produced items offered at low price points?

The global digital print market is growing at 25% per year. Choosing a digital print solution was once only an option for fine couture fashion houses or bespoke Décor but over the last 5 years prices have tumbled, and high speed machines can supply “fast fashion” houses with an endless stream of “See now – Buy now” products. Digital print is now a sustainable choice, which increases both profit and delivers product diversity.

I began my career at the advent of CAD technology entering the market, in the mid to late 1980’s. And I was immediately hooked. A design world pre-Adobe Photoshop, where designers used drawing boards and (now redundant, if not forgotten) colour photocopiers were seen as an innovative, valued design tool.