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RESEARCH: Do You Really Get What You Pay For? New Study Reveals Price is Not a Reliable Indicator of T-Shirt Durability

This research, once again highlights an urgent need for a fundamental re-evaluation of the fashion supply chain's cost analysis.

The focus must shift from short-term cost savings to long-term sustainability and value creation. Investing in higher-quality materials and improved manufacturing practices will not only enhance garment durability but also enable true circularity, reducing environmental impact and waste. These changes will pave the way for a more responsible and future-proof textile industry.

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INDUSTRY INSIGHTS: Why Compliance and Regulation Offers a Generational Opportunity to Build a Sustainable Manufacturing Ecosystem

Amidst mounting regulatory pressures and increasing consumer demands for transparency, many manufacturers view compliance as a burden. Yet a closer examination reveals something far more significant: a once-in-a-generation opportunity to transform how we produce, trade, and consume textiles.

The future belongs to those who transform compliance into competitive advantage, turning regulatory requirements into roadmaps for sustainable success.

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HOW DO YOU CERTIFY THE ENVIRONMENTAL PROVENANCE OF THE PRINTED TEXTILES THAT YOU SUPPLY

“Greenwashing has become commonplace worldwide, in a spurious attempt to make products appear environmentally friendly, without meaningfully reducing their environmental impact. Companies large and small are affected. Often unknowingly. Sustainability is now often used to leverage sales as the demand for eco-friendly products increases. As a result, the consumer is bombarded with a plethora of unsubstantiated claims and marketing statements of dubious origin.”

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