Digital print technology has unlocked a whole host of new and exciting creative opportunities for designers. It’s now possible to print just one metre of fabric in minutes, direct from the computer to the print machine. Digital print is affordable, fast and efficient, making sampling and product creation, simpler and achievable for all.

In an exciting marketplace we must not under estimate the creative and commercial impact that the evolution of digital print technology will force on the Interiors industry.

Why do we crave that unique item? Something nobody else has, our own look and personalized design statement. Is this the kickback from the Primark generation, no longer happy with mass produced items offered at low price points?