HOW DIGITAL TEXTILE PRINTING ENABLES FAST FASHION MANUFACTURING - JOS NOTERMANS SPG PRINTS

“This new method stimulates brands to speed up their distribution model significantly. To keep up with the fast-fashion manufacturing trend, brands don’t have to decide which design to produce. They simply produce smaller amounts of each design and rapidly produce more of it when a certain piece of clothing is selling very well. That way, brands can more easily respond to the market’s needs and make sure they are not left with large amounts of unsellable clothing at the end of the season.” Jos Notermans SPG PRINTS