RESEARCH: Do You Really Get What You Pay For? New Study Reveals Price is Not a Reliable Indicator of T-Shirt Durability

This research, once again highlights an urgent need for a fundamental re-evaluation of the fashion supply chain's cost analysis.

The focus must shift from short-term cost savings to long-term sustainability and value creation. Investing in higher-quality materials and improved manufacturing practices will not only enhance garment durability but also enable true circularity, reducing environmental impact and waste. These changes will pave the way for a more responsible and future-proof textile industry.