Fashion Fabric Digital Print has broken the one billion sq metre barrier this year, and is forecast to double over the next three years.

There’s an unspoken code of conduct within the design community, professional creatives protecting each other, and let’s hope that as a new year approaches we work harder, together to that end….

Why do we crave that unique item? Something nobody else has, our own look and personalized design statement. Is this the kickback from the Primark generation, no longer happy with mass produced items offered at low price points?

The global digital print market is growing at 25% per year. Choosing a digital print solution was once only an option for fine couture fashion houses or bespoke Décor but over the last 5 years prices have tumbled, and high speed machines can supply “fast fashion” houses with an endless stream of “See now – Buy now” products. Digital print is now a sustainable choice, which increases both profit and delivers product diversity.

I began my career at the advent of CAD technology entering the market, in the mid to late 1980’s. And I was immediately hooked. A design world pre-Adobe Photoshop, where designers used drawing boards and (now redundant, if not forgotten) colour photocopiers were seen as an innovative, valued design tool.