“This new method stimulates brands to speed up their distribution model significantly. To keep up with the fast-fashion manufacturing trend, brands don’t have to decide which design to produce. They simply produce smaller amounts of each design and rapidly produce more of it when a certain piece of clothing is selling very well. That way, brands can more easily respond to the market’s needs and make sure they are not left with large amounts of unsellable clothing at the end of the season.” Jos Notermans SPG PRINTS

“Rapid developments in digital printing coupled with its rising penetration in the textile industry is anticipated to drive the market growth. Developments in consumer buying patterns, pertaining to the usage of printed fabrics, are also likely to have a positive impact on the product demand over the forecast period.” FESPA

“Choosing to purchase their own machinery and not to outsource the manufacture of their products will give them absolute control of their supply chain, removing the requirement for stock. And importantly, giving them the freedom to listen to their consumers and create the designs and products that their loyal customers love.” The African Print Company

The textile industry has witnessed an incredible transition from analog to digital process. But the thread of production relies on the accuracy of all stakeholders.