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INDUSTRY•INSIGHT•ARTICLES

Original Articles on Digital Textile Printing

TEN YEARS AT THE TOP FOR THE QUEEN OF DIGITAL PRINT

 Cate Blanchette wears Mary Katrantzou at the 2018 Cannes Film Festival…

Cate Blanchette wears Mary Katrantzou at the 2018 Cannes Film Festival…

 Fashion Designer and Digital Print Pioneer, Mary Katrantzou…

Fashion Designer and Digital Print Pioneer, Mary Katrantzou…

Was it only in 2008 that Mary Katrantzou, embraced digital print and began her meteoric rise?

She’s had quite a journey from the Central St Martin’s Graduate show of 2008, to becoming the designer of ‘must have’ clothing for the world’s ‘A’ list.

Whether it’s Cate Blanchette, Michelle Obama, Rihanna or Keira Knightly,  Mary’s original creations have wowed them all.

As a designer, like so many starting out,  she looked for new ways to put her original ideas into practice.

Born in 1983 and raised in Athens, her familly had roots in Interior Design and Textile Engineering and perhaps here was the genesis of her unique trademark Aesthetic.

As a student, she transferred to Central Saint Martins to complete her BA degree in Textile Design. Graduating from her BA in 2005, Mary shifted her direction from textile design to womenswear with a focus on print.

When studying at Central Saint Martin’s she became interested in the way that printed textiles can change the shape of a woman’s body and so then went on to graduate in MA Fashion from Central Saint Martins with distinction.

Her earliest collections of trompe l’oeil placement-printed perfume bottles and architectural photo prints brought her instant recognition from both magazines and stores. With a background in surface textures such as Knitted Jerseys and Jacquards she cleverly used the way that Digital Textile Printing placed images on three dimensional fabrics  without losing colour intensity or print mark.

Her clothing then followed the path of her prints, vibrantly stating colour and pattern, enhanced by flowing lines and an eclectic use of textures and panel prints. She created her collections around icons of luxury, that allowed women to wear the beauty found in her designs with a new unique dimension as statement pieces.

Digital Printing was the cornerstone of her business in the early days, working with Digital Textile Printing Pioneers she embraced this new technology, and  rapidly made progress in the years that followed, developing her design themes using the unique freedoms allowed by Digital printing.

So that today, ten years later, she now boasts 250 stockists world wide from Colette to Barneys, and works in creative partnerships with names such as Longchamp, Swarovski and Lesage.

She continues to push the boundaries of design and inspiration. This year she launched her Interior Lives Autumn/Winter 2018 Collection to widespread acclaim.

Combining ideas and aesthetics from both the Arts and Crafts movement and the Bauhaus initiative of the 1920’s, she has taken this rich historic imagery and translated it into the modern world, with her own unique blend of originality and sense of style.

So, for the aspiring Graduate Fashion/Textile Designer, here is a true success story to inspire…

Let your ideas flow, know your subject, and above all never lose sight of your dreams